Influencer Disclosure Generator — ASA + EU compliance

Why generic #ad isn't enough in the EU

France's Loi Influenceurs (2023, updated 2026), Spain's Real Decreto 444/2024, Germany's UWG §5a, and Italy's TUSMA all reject generic English hashtags like #ad or #sponsored when the audience is local. The disclosure must be in the local language, prominent, and at the start of the post.

Penalties are real: France fines up to €300,000 plus criminal liability (up to 7 years for aggravated breaches); Italy's AGCOM Code of Conduct allows up to €250,000 for general breaches and up to €600,000 for breaches involving child protection; Spain's CNMC actively sanctions both creators and brands under Real Decreto 444/2024; Germany's Wettbewerbszentrale actively pursues non-compliant influencers via civil enforcement (Abmahnungen, Unterlassungsklagen, Vertragsstrafen).

This generator returns the exact wording the regulator expects, the placement rules, and links to the underlying regulation so you can verify everything against the source.

Pick a country to see the rules

How brand teams audit a campaign for ASA + CMA + DGCCRF + AGCom + UWG + CNMC disclosure compliance

Worldwide brand teams running paid creator campaigns into the UK and the EU should run every campaign through a five-pass disclosure audit before payment is released, because the cost of a missed disclosure is now real: under the CMA Digital Markets, Competition and Consumers Act 2024 the UK regulator can refer ASA / CAP Code section 2.1 breaches into CMA enforcement with fines up to 10% of global turnover, France's DGCCRF can pursue fines up to €300,000 plus criminal liability under Loi 2023-451, Spain's CNMC enforces RD 444/2024 sanctions on both creators and brands, Italy's AGCom Codice di Condotta (Delibera 197/25/CONS, effective 5 August 2025) reaches €250,000 for general breaches and €600,000 for minor-protection breaches with joint brand-creator liability, and Germany's Wettbewerbszentrale actively pursues non-compliant influencers under UWG §5a via civil enforcement (Abmahnungen, Unterlassungsklagen, Vertragsstrafen). The five-pass workflow runs: (1) pull every campaign post and screenshot the disclosure tag and its placement (first three lines of caption, platform-native paid-partnership label, on-screen overlay for video); (2) match each post to the audience country — disclosure language follows the audience, not the creator (a UK creator posting for a French audience needs French-language disclosure under Loi 2023-451); (3) check the regulator-preferred wording per country using the Collabios generator above; (4) flag posts using only generic English #ad on non-UK audiences as non-compliant and trigger creator re-issue; (5) file the audit log with the campaign retention pack — regulator queries land 3-18 months after campaign end, and the audit log is your defence. The standard alternative to running this workflow in-house is paying a UK influencer-ad agency between GBP 2,000 and GBP 5,000 per month for what is effectively the same compliance + reporting workflow this free generator covers. Brand teams running the five-pass workflow in-house with the Collabios disclosure generator can close the same compliance loop without retainer cost — and the Collabios marketplace then handles the discovery + payment + dispute legs on a per-collaboration fee rather than the agency-retainer model.

How a UK or EU creator writes a single post that satisfies ASA + DGCCRF + AGCom + UWG simultaneously

UK and EU creators in 2026 increasingly post for audiences in multiple countries on the same content, which means a single post often has to satisfy several regulators at once. The five practical implications are: (1) the disclosure language follows the audience country, not your nationality — a UK creator with a 60% UK / 30% French / 10% Italian audience on a paid post for a UK brand should lead with English (#ad) but add #publicité and #pubblicità in the first three hashtags to satisfy DGCCRF (Loi 2023-451) and AGCom (Codice di Condotta Delibera 197/25/CONS, effective 5 August 2025) for the French and Italian audience shares; (2) the regulator-preferred placement is consistent across regimes — first three lines of caption AND the platform-native paid-partnership label (Instagram's `Paid partnership with [brand]`, TikTok's `Promotional content` toggle, YouTube's `Includes paid promotion` checkbox) — ASA explicitly requires both, and the other EU regulators treat the platform-native label as an aggravating factor when absent; (3) for gifted content (no cash but free product), the gifting relationship must be disclosed explicitly — #gifted is sufficient for UK audiences under ASA / CAP Code section 2.1, but #publicité or #partenariatcommercial is required for French audiences, #regalo or #publicidad for Spanish audiences under CNMC RD 444/2024, and #pubblicità for Italian audiences under AGCom rules; (4) for AI-generated or AI-modified content, additional labelling is required under France's Loi 2023-451 Article 5 (AI-modified image and video disclosure) and increasingly under UWG enforcement creep in Germany — the standard practice is to add #IA / #AI alongside the commercial disclosure, but the regulatory text is still moving and creators with French audiences should monitor DGCCRF guidance updates quarterly; (5) under-16 audience or under-16 creator triggers stricter rules across every regime — AGCom doubles the fine ceiling to €600,000 for minor-protection breaches, French DGCCRF treats minor-targeted disclosure failures as aggravating circumstances, and Germany's BGH I ZR 90/20 (Cathy Hummels precedent) treats minor-protection failures as commercial-purpose deception. The Collabios disclosure generator above outputs the regulator-preferred wording per country and platform combination in seconds, so a creator working across markets does not have to memorise five regimes.

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