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Collabios Research
First-party data and founder analysis on the European creator economy, written for brands hiring across the EU and for creators trying to read the same market from the other side of the table.
Why EU CPM runs 2-3x cheaper than the US, why Eastern European supply is the most under-priced in the world, and how UGC versus traditional influencer spend is shifting. A founder thesis by Ghassen Daoud anchored on 2026 IAB national data, AdAmigo and Lebesgue CPM benchmarks, and early Collabios sign-up observations.
A series of per-country fake-follower studies is in development for the second half of 2026, starting with Germany and then expanding to Italy, France, Spain and the United Kingdom. Each study will combine third-party audit-tool data with creator profiles registered on Collabios in that market. We do not commit to specific publication dates until a study is ready to ship - readers who want to be first to read each report can sign up from the featured-report page.
Collabios Research is written by Ghassen Daoud, founder and managing director of Collabios. The publisher is Lustrace Digital OU, the Estonian company that operates the Collabios marketplace. External data is sourced and attributed on first publication. Original observations are flagged as such and tied to the marketplace context they came from.
Collabios publishes founder-authored analyses of the European creator economy - CPM gaps, regulation impact, country and tier rate patterns, and marketplace data once a critical mass of bookings is reached. The current featured report is The European Creator Economy 2026 - A Founder's Thesis. Per-country fake-follower studies are in development for late 2026.
Ghassen Daoud, founder and managing director of Collabios, writes each report personally. The publisher of record is Lustrace Digital OU, the Estonian entity that operates the Collabios marketplace. External numbers are sourced and attributed - original founder commentary and Collabios marketplace observations are labelled as such.
There is no fixed publication schedule. Each report is published when the data and the analysis are both ready to stand alone. We do not bump dates to fake freshness - dateModified moves only when a report's content has materially changed.
Yes, every published Collabios research report is free to read and free to cite. We ask only that you link back to the original report URL on collabios.com and credit Collabios alongside the report title so readers can verify the sourced numbers.
The current featured report is a founder thesis, not a marketplace data drop. The Collabios marketplace launched in May 2026 and the first booking-level data drop is targeted once a meaningful sample has accumulated. External numbers used in the meantime are sourced from published 2026 industry reports - AdAmigo and Lebesgue for CPM, Coherent Market Insights and FluxNote for market size, eMarketer for micro and nano share.
Per-country fake-follower studies are in development for the second half of 2026, starting with Germany - one of the largest European inauthentic-audience markets per third-party audit tools. Italy, France, Spain and the United Kingdom are queued to follow. Marketplace booking data, country and tier rate medians, and creator survey findings will publish on a separate cadence once the first meaningful sample has accumulated.
Brands hiring across Europe and creators reading the market from the other side of the table both get value from Collabios research. Start with the homepage if you want to see the marketplace itself, or reach out if you cover the creator economy as a journalist or analyst.