Collabios Logo
SearchPricingHow It WorksLoginJoin as BrandJoin as Creator
Collabios

Harju maakond, Kuusalu vald, Pudisoo küla, Männimäe/1, 74626, Estonia

contact@collabios.com

Platform

Home

Find influencers

Pricing

Instagram Creators

TikTok Creators

YouTube Creators

UGC Creators

Resources

Blog

Glossary

Research

EU commerce compliance

Frequently Asked Questions

Company

About Us

Contact Us

Press

AI transparency

Free tools

All tools →

Engagement Rate Calculator

Influencer Rate Calculator

EU Disclosure Generator

Influencer Contract Generator

EU VAT Calculator

Loi Influenceurs Compliance

AGCOM Codice di Condotta Audit

Influencer Invoice Generator

© 2026 Collabios - The easiest way for brands to hire verified influencers.

Privacy·Terms·Cookie Settings

Poland Influencer Disclosure Rules 2026

Running an influencer campaign with Poland-based audience? This page surfaces the exact disclosure rules enforced by the local regulator — the regulator-preferred wording, where to place it, the alternative forms that are accepted, and the variants that are explicitly rejected.

Use the generator below to pick the platform and the type of collaboration (paid post, gifted, affiliate, whitelisted). The output is what to put at the start of the caption, verbatim. Click any chip to copy it.

GD

Reviewed by Ghassen Daoud · Founder & Managing Director, Collabios

Last updated 2026-05-17

Platform

Type of collaboration

Paid post
​
This country's regulator explicitly rejects English-only hashtags like #ad or #sponsored. The disclosure must be in the local language.

Required disclosure

Reklama

Also acceptable

Materiał reklamowy
Płatna współpraca z [marką]
#reklama

✗ NOT acceptable

#ad
#sponsored
#colab
#współpraca alone (ambiguous)

Where to place it

  • Na początku postu, przed innym tekstem
  • W języku polskim, czytelnie
  • W filmach: napis na ekranie podczas części promocyjnej

⚠ Penalties for non-compliance

UOKiK nałożył kary administracyjne na influencerów i marki w wysokości od kilku tysięcy do kilkuset tysięcy złotych za brak prawidłowego oznaczania reklam.

Source

→ UOKiK — Rekomendacje dla influencerów
ⓘ This is general guidance based on publicly available regulatory sources, not legal advice. Every campaign should be reviewed by qualified counsel in the target jurisdiction before launch.

Rekomendacje UOKiK dla influencerów

UOKiK — Urząd Ochrony Konkurencji i Konsumentów · 2022

Poland's UOKiK (Office of Competition and Consumer Protection) issued binding recommendations for influencers in 2022 with active fining since 2023. Hidden advertising (cryptoreklama) is sanctioned under the Act on Counteracting Unfair Market Practices.

FAQ

Is #ad enough in Poland?

No — the local regulator (UOKiK — Urząd Ochrony Konkurencji i Konsumentów) explicitly rejects English-only hashtags. The disclosure must be in the local language. Use the generator above for the exact wording.

What law governs influencer disclosure in Poland?

Rekomendacje UOKiK dla influencerów (2022), enforced by UOKiK — Urząd Ochrony Konkurencji i Konsumentów. UOKiK nałożył kary administracyjne na influencerów i marki w wysokości od kilku tysięcy do kilkuset tysięcy złotych za brak prawidłowego oznaczania reklam.

Does gifted content require disclosure in Poland?

Yes. Prezent od [marka] is the regulator-preferred wording. See the generator above for accepted alternatives.

Other EU countries

FranceGermanySpainItalyNetherlandsBelgiumPortugalAustriaSwitzerlandSwedenUnited KingdomIreland