Poland Influencer Disclosure Rules 2026
Running an influencer campaign with Poland-based audience? This page surfaces the exact disclosure rules enforced by the local regulator — the regulator-preferred wording, where to place it, the alternative forms that are accepted, and the variants that are explicitly rejected.
Use the generator below to pick the platform and the type of collaboration (paid post, gifted, affiliate, whitelisted). The output is what to put at the start of the caption, verbatim. Click any chip to copy it.
Platform
Type of collaboration
Required disclosure
Reklama
Also acceptable
✗ NOT acceptable
Where to place it
- Na początku postu, przed innym tekstem
- W języku polskim, czytelnie
- W filmach: napis na ekranie podczas części promocyjnej
⚠ Penalties for non-compliance
UOKiK nałożył kary administracyjne na influencerów i marki w wysokości od kilku tysięcy do kilkuset tysięcy złotych za brak prawidłowego oznaczania reklam.
Rekomendacje UOKiK dla influencerów
UOKiK — Urząd Ochrony Konkurencji i Konsumentów · 2022
Poland's UOKiK (Office of Competition and Consumer Protection) issued binding recommendations for influencers in 2022 with active fining since 2023. Hidden advertising (cryptoreklama) is sanctioned under the Act on Counteracting Unfair Market Practices.
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Is #ad enough in Poland?
No — the local regulator (UOKiK — Urząd Ochrony Konkurencji i Konsumentów) explicitly rejects English-only hashtags. The disclosure must be in the local language. Use the generator above for the exact wording.
What law governs influencer disclosure in Poland?
Rekomendacje UOKiK dla influencerów (2022), enforced by UOKiK — Urząd Ochrony Konkurencji i Konsumentów. UOKiK nałożył kary administracyjne na influencerów i marki w wysokości od kilku tysięcy do kilkuset tysięcy złotych za brak prawidłowego oznaczania reklam.
Does gifted content require disclosure in Poland?
Yes. Prezent od [marka] is the regulator-preferred wording. See the generator above for accepted alternatives.