Founder & Managing Director — Collabios

Ghassen Daoud

Founder & Managing Director, Collabios

About

I founded Collabios after watching too many European brands and creators try to work together through tools that were built for the US market. The regulatory, language, and pricing realities of running an influencer campaign in France, Germany, Italy or Spain are different — and the platform decisions, contracts, and disclosures need to reflect that. Collabios is my attempt to fix that gap. I run the company day-to-day from Estonia, where Lustrace Digital OÜ is registered, and I write here about what I see in the marketplace: real prices, real regulatory enforcement, and what actually works for brands and creators on the ground in Europe.

Verifiable

I sign every article I write on this site under my real name. The company entity, address, and registration number are public on the Impressum page. You can verify my identity via my personal LinkedIn and X profiles linked below.

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What I write about

Influencer Marketing

Creator Economy

European Creator Economy

EU Marketing Regulation

Loi Influenceurs

UWG §5a

AGCOM Codice di Condotta

RD 444/2024

UGC Marketing

Brand-Creator Partnerships

European Digital Marketing

GDPR for Influencer Campaigns

E-commerce Dropshipping

Meta Ads CPM Benchmarks

Eastern European E-commerce

Influencer Pricing Strategy

Recent articles

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12 min · 2026-12-29

Super Bowl Influencer Marketing Campaigns 2027: Strategy, Timeline, Examples

Super Bowl influencer marketing is how non-sponsor brands capture the highest single-day social attention window of the year without paying NFL sponsorship fees. This guide gives brands a week-by-week timeline from December briefing to game-day live posts, the FTC and ASA disclosure rules unique to game-day content, five effective campaign formats, the legal lines around the "Super Bowl" trademark for non-sponsor brands, and the creator-side view of how to land Super Bowl brand deals.

12 min · 2026-11-17

New Year Influencer Marketing Campaigns 2027: Strategy, Timeline, Examples

New year influencer marketing campaigns are the brand-side workflow for capturing the highest-intent resolution-driven shopping window in the calendar. This guide gives brands a week-by-week timeline from November briefing to mid-January live posts, the FTC and ASA disclosure rules unique to resolution-themed content, five effective campaign formats, and the creator-side view of how to land New Year brand deals.

13 min · 2026-08-04

Black Friday Influencer Marketing 2026: Strategy, Timeline, Examples

Black Friday influencer marketing in 2026 lives or dies on timing. This guide gives brands a week-by-week timeline from August briefing to 27 November live posts, the FTC and ASA discount-disclosure rules unique to Black Friday and Cyber Monday, five effective campaign formats, and the creator-side view of how to land Black Friday brand deals.

12 min · 2026-07-08

Will TikTok Be Banned in the UK? The Honest 2026 Status for Brands and Creators

Will TikTok be banned in the UK? As of July 2026, no — there is no ban on the general public using TikTok in the UK. The only UK restriction is the March 2023 ban on TikTok from government corporate devices, which explicitly does not apply to personal devices or the public. This is an honest, verified status explainer written for the two audiences it actually affects: UK brands who run influencer campaigns on TikTok, and UK creators who monetize there.

11 min · 2026-07-08

Gifted Product vs Paid Influencer Collaboration: Which to Use (2026 Comparison + Decision Table)

Gifted product vs paid influencer collaboration is the decision every brand faces before an outreach round: send free product with no strings, or pay for a contracted post. This guide gives you an honest comparison table, the per-lever call, the FTC and ASA disclosure rules that apply to both, and the creator-side view of which offer to accept.

12 min · 2026-07-08

Micro Influencer Engagement Strategies for Startups: 7 Budget-Lean Tactics (2026)

Micro influencer engagement strategies for startups are about doing more with less: a founder with a small budget getting real ROI from creators the size of the audience they can actually convert. This guide covers seven budget-lean tactics (seeding, affiliate, ambassador, community) plus the creator-side view of how startups will approach you and how to pitch them back.

12 min · 2026-07-08

Influencer Outreach Strategies for Multiple Platforms: Email, Instagram DM, TikTok, LinkedIn and YouTube (2026)

Influencer outreach strategies for multiple platforms means one brief rewritten channel by channel, not one template broadcast everywhere. This guide gives you the per-channel playbook for email, Instagram DM, TikTok, LinkedIn, YouTube and X — the right channel, the proof-of-watching signal that lifts reply rates, and the creator-side view of how to stay reachable and reply professionally on each.

12 min · 2026-07-08

15 Questions to Ask an Influencer Platform Before You Choose One (2026 Vetting Checklist)

The questions to ask an influencer platform before you commit come down to six areas: how creators are vetted, what the fee model actually is, how payment is protected, what the contract and disclosure tooling covers, how your data is handled, and who the platform is really built for. This is an honest, platform-neutral checklist — the same criteria apply to any marketplace, whether you are a brand hiring through it or a creator joining it.

11 min · 2026-07-08

Influencer Gifting Note Examples: 9 Copy-Paste Templates for the Note in Your PR Box (2026)

Influencer gifting note examples come down to a short, warm, no-pressure note that tells the creator who you are, why you chose them, that the product is a genuine gift with no obligation, and how to disclose if they do post. This guide gives you nine original copy-paste templates (first gift, resend, seeding at scale, VIP, event invite, ambassador nudge, and the honest "we would love a post" version), plus the FTC and ASA disclosure line every note needs and, for creators, how to read and reply to one.