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Austria Influencer Disclosure Rules 2026

Running an influencer campaign with Austria-based audience? This page surfaces the exact disclosure rules enforced by the local regulator — the regulator-preferred wording, where to place it, the alternative forms that are accepted, and the variants that are explicitly rejected.

Use the generator below to pick the platform and the type of collaboration (paid post, gifted, affiliate, whitelisted). The output is what to put at the start of the caption, verbatim. Click any chip to copy it.

GD

Reviewed by Ghassen Daoud · Founder & Managing Director, Collabios

Last updated 2026-05-17

Platform

Type of collaboration

Paid post
​
This country's regulator explicitly rejects English-only hashtags like #ad or #sponsored. The disclosure must be in the local language.

Required disclosure

Werbung

Also acceptable

Anzeige
#Werbung
#Anzeige
Bezahlte Partnerschaft mit [Marke]

✗ NOT acceptable

#ad
#sponsored
#sponsor alleine

Where to place it

  • Am Beginn des Posts, vor anderem Text
  • In deutscher Sprache, gut lesbar
  • Bei Videos: On-Screen-Text während der Werbephase

⚠ Penalties for non-compliance

Verstöße werden vom Werberat behandelt. Ergänzend können nach österreichischem UWG zivilrechtliche Unterlassungs- und Schadensersatzklagen folgen.

Source

→ Österreichischer Werberat — Ethik-Kodex
ⓘ This is general guidance based on publicly available regulatory sources, not legal advice. Every campaign should be reviewed by qualified counsel in the target jurisdiction before launch.

Ethik-Kodex der Werbewirtschaft

Österreichischer Werberat · 2022

Austria follows the German UWG model. Influencer disclosures must be in German, prominent, and use the standard 'Werbung'/'Anzeige' terms. English shorthand is not recognised as sufficient.

FAQ

Is #ad enough in Austria?

No — the local regulator (Österreichischer Werberat) explicitly rejects English-only hashtags. The disclosure must be in the local language. Use the generator above for the exact wording.

What law governs influencer disclosure in Austria?

Ethik-Kodex der Werbewirtschaft (2022), enforced by Österreichischer Werberat. Verstöße werden vom Werberat behandelt. Ergänzend können nach österreichischem UWG zivilrechtliche Unterlassungs- und Schadensersatzklagen folgen.

Does gifted content require disclosure in Austria?

Yes. Werbung is the regulator-preferred wording. See the generator above for accepted alternatives.

Other EU countries

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