Best Time to Post on TikTok: Studies Compared by Day

When is the best time to post on TikTok? It depends on when your audience is active, and studies disagree. This page compares the best times to post on TikTok by day for 2026 and shows today's window on your clock.

Updated 2026-10-28Sources citedFree · no signupReviewed by Ghassen Daoud

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Where published studies overlap on TikTok

A window is listed only when at least two independent studies cover the same hour for at least one hour. Times are the audience's local time, as the studies measure them. Studies from the same publisher count once. Nothing here is averaged.

Overlap of independent studies by weekday, TikTok
Day	Result	Overlap window (audience local time)	Studies
Monday	Sources disagree	None	Sprout Social, Hootsuite
Tuesday	Sources disagree	None	Sprout Social, Hootsuite
Wednesday	Corroborated	4 pm to 6 pm	Hootsuite, Sprout Social
Thursday	Sources disagree	None	Sprout Social, Hootsuite
Friday	Corroborated	4 pm to 5 pm	Hootsuite, Sprout Social
Saturday	Single source	None	Hootsuite
Sunday	Single source	None	Hootsuite

Studies behind the TikTok times

Each row is a published study we read on the date shown. Several publishers sell scheduling or analytics software, so treat them as vendor data. Collabios has no performance data of its own on this topic.

Source studies for TikTok: publisher, date, sample, metric and time-zone basis
Publisher	Published	Sample	Metric	Time zone	Read on
Sprout Social	2026-03-31	Nearly 2 billion engagements from about 307,000 profiles, six networks combined engagements, Sprout Social customers, worldwide, no TikTok-only count, 27 Nov 2025 to 27 Feb 2026	Engagement volume	Audience local time	2026-10-28
Hootsuite	2025-11-19	Over 1 million social posts plus Hootsuite experiments posts, Hootsuite data across 118 countries, TikTok-only count not stated, not stated	Not defined by the publisher	Audience local time	2026-10-28
Buffer	2026-09-14	More than 7.1 million posts posts, Buffer users, worldwide, no country breakdown, not stated	Median engagement rate	Not stated	2026-10-28
Metricool	2026-06-11	2,314,756 posts from more than 92,000 accounts posts, Metricool 2026 TikTok Study, geography not stated, not stated	Views	Not stated	2026-10-28
Emplifi	2026-09-10	399 million posts from 754,000 brand profiles, all platforms combined posts, Brand profiles only, no TikTok-only count, not stated	Not defined by the publisher	Not stated	2026-10-28

Best time to post on TikTok by day

Best time to post on TikTok on Monday

No Monday window is corroborated. Sprout Social (2026) reports 3pm to 5pm and Hootsuite (2025) reports 5pm to 6pm, so they touch but do not overlap by an hour. Buffer and Metricool name other hours and do not state a time zone.

Best time to post on TikTok on Tuesday

No Tuesday window is corroborated. Sprout Social (2026) reports 2pm to 6pm, while Hootsuite (2025) reports 10am to 1pm. The two studies do not overlap, so check your own most active times.

Best time to post on TikTok on Wednesday

Wednesday has a corroborated window of 4pm to 6pm on the audience clock, where Sprout Social (2026) and Hootsuite (2025) overlap. Two studies is a thin base, so treat it as a place to start testing.

Best time to post on TikTok on Thursday

No Thursday window is corroborated. Sprout Social (2026) reports 1pm to 5pm and Hootsuite (2025) reports 7am to 9am. They point to different parts of the day, so rely on your own analytics.

Best time to post on TikTok on Friday

Friday has a corroborated window of 4pm to 5pm on the audience clock, where Sprout Social (2026) and Hootsuite (2025) overlap. It is one hour wide and rests on two studies.

Best time to post on TikTok on Saturday

No Saturday window is corroborated. Hootsuite (2025) reports 10am to 7pm, and Sprout Social (2026) reports weekends as weaker than weekdays. Metricool names early evening but does not state a time zone.

Best time to post on TikTok on Sunday

No Sunday window is corroborated. Hootsuite (2025) reports 8am to noon, while Sprout Social (2026) and Emplifi report Sunday as one of the weaker days. Test it against your own most active times.

What TikTok says about timing

The Viewers tab has a Most active times chart showing when your viewers were most active on TikTok in the last 7 days; the page does not state a time zone. TikTok Creator Academy: Introducing TikTok analytics (read 2026-10-28).

Most active times (hours and days, last 7 days) can help plan when to post; TikTok says to check back to see what works. TikTok Creator Academy: Using analytics as a tool to improve video performance (read 2026-10-28).

TikTok Studio on the web can schedule posts to reach your audience when they are most active; no best hours are published. TikTok Creator Academy: Driving video traffic: The For You feed (read 2026-10-28).

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Frequently asked questions

There is no single time. Published studies measure different things and often disagree. Use the windows where independent studies overlap as a starting point, then confirm them in your own analytics.

It is the hour your own followers are active, which differs by account. Start where independent studies overlap, Wednesday and Friday late afternoon, then check TikTok Analytics.

Wednesday 4pm to 6pm and Friday 4pm to 5pm on the audience clock, where Sprout Social (2026) and Hootsuite (2025) overlap. Other days have no corroborated window, so test them in your own analytics.

Pick your audience's location above. The tool shows any corroborated window for today's weekday on that clock, converted to yours. If none is shown, no two studies agree for that day.

Studies point to different parts of the day: Hootsuite favours mornings on some days, Sprout Social afternoons, Metricool evenings. Only Wednesday and Friday late afternoon overlap between two studies.

Timing is one signal among many. Studies rank hours by different metrics, such as engagement or views, and often do not say how they handled time zones. Treat any hour as a hypothesis to test.

Your audience clock is what counts. None of the studies used here publishes a measured window per country, so the tool shows the study window on your audience clock and converts it to yours.

Open TikTok Analytics and check Most active times. TikTok shows when your viewers were active in the last 7 days. Use the times above as a starting point, then test a few slots and compare.