Micro-Influencer

A creator with roughly 10,000 to 100,000 followers — small enough to maintain high engagement, large enough to drive measurable campaign results.

Micro-influencers are the sweet spot for most brand campaigns. Industry benchmarks consistently show their engagement rates (likes + comments per follower) running 2-5x higher than macro creators because audience trust scales inversely with audience size. A micro-influencer’s follower base usually shares one specific interest — fitness, beauty, parenting, gaming — which makes them well-suited for targeted brand campaigns.

Pricing for micro-influencers in 2026 ranges from €100-€1,500 per post depending on platform, niche, and follower count. UGC-only deliverables (no posting on the creator’s feed) typically sit at the lower end. Many of the highest-performing brand campaigns work with 10-20 micro-influencers simultaneously rather than one macro creator with the same combined reach.

Filter for micro-influencers on Collabios by follower count (10K-100K) across Instagram, TikTok, YouTube, and UGC.