Rate Card

A creator’s published list of services and prices — typically per platform, content type, and deliverable count.

A rate card is the influencer-economy equivalent of a freelancer’s services page. It lists what the creator will produce (Instagram Reel, TikTok video, UGC bundle, story set, blog mention) and the price for each. Industry shorthand calls a creator who publishes their pricing this way a "rate card influencer", meaning a creator who treats their fees as a documented product rather than a per-deal negotiation. Rate cards remove the back-and-forth that historically slowed influencer marketing — both sides see the same numbers upfront.

A clear rate card typically includes: deliverable type (e.g. "Instagram Reel + 3 Stories"), duration if applicable (15s, 30s, 60s), revisions included, usage rights, exclusivity window, and turnaround time. Top creators also publish add-on pricing for whitelisting, paid amplification rights, and extended exclusivity.

On Collabios, every creator profile shows their full rate card with transparent prices in EUR. Brands can add specific services to cart without messaging first — though pre-hire messaging is available for custom briefs.