Engagement Rate

The percentage of a creator’s followers who interact (like, comment, share, save) with a typical post.

Benchmarks vary by platform and follower count. As of 2026: Instagram averages 1-3% across all tiers, TikTok averages 5-15% (algorithm-driven exposure pushes the numbers higher), YouTube 2-5% (likes + comments per view, not per subscriber). Above-average engagement at a creator’s tier is a stronger buying signal than raw follower count.

Follower counts on Collabios profiles are self-reported, so a brand evaluating engagement rate should confirm the denominator against the creator’s own post insights before booking rather than taking the profile figure at face value.

To apply the formula above to a specific account, use our free engagement rate calculator: enter followers plus average likes and comments and it returns the rate, the creator tier, and a calibrated verdict — for creators benchmarking their own account and brands vetting a shortlist.