Deliverable
A specific unit of content the creator owes the brand under the booking — e.g. one Instagram Reel, one TikTok video, one carousel post.
Pricing happens at the deliverable level rather than the bundle level, which lets brands compose campaigns from a creator’s à-la-carte rate card. Most creators offer a small discount when multiple deliverables are bundled in a single booking.
In practice, deliverable precision is what keeps a booking out of dispute. Brand-side, every ambiguity in the deliverable list becomes a negotiation after money has moved: "a video" is not a deliverable; "1x TikTok video, 30-60s, product visible in the first 3 seconds, live for at least 90 days" is. Creator-side, a precise deliverable spec is protection against scope creep — extra cutdowns, extra platforms, and "can you also post it to Stories" are new deliverables, priced separately, not favours. The included revision count belongs in the spec too, so both sides know when a change request becomes billable.
A composed example: a brand books "1x Instagram Reel (30-60s) + 3x Stories with link sticker + paid usage rights, 90 days" from a micro creator. The Reel is priced from the creator’s base band (€350-€1,500 per Reel at European micro tier in 2026), the Stories are a smaller add-on line, and the usage rights are a separate premium on top — three line items, one booking, no post-delivery surprises.
Collabios surfaces every creator’s deliverables as discrete services in the rate card. Brands add specific deliverables to cart and the booking total reflects the exact selection.
Frequently asked questions
What counts as a deliverable in influencer marketing?
Any discrete content unit the creator owes: an in-feed post, a Reel, a TikTok video, a Story set, a YouTube integration, or a UGC video for the brand’s own channels. Usage rights, exclusivity, and whitelisting permissions are contract terms attached to deliverables, not deliverables themselves.
How many revisions are included per deliverable?
Whatever the booking says — which is why the number should be written down before production starts. Rate cards commonly state the included revision rounds per deliverable, and change requests beyond them are billed as additional work.
Can one campaign mix deliverable types?
Yes, and most do. A typical launch composes a Reel for reach, Stories for the link, and a UGC video for the brand’s paid ads, sometimes across different creators. Pricing at deliverable level is what makes that composition possible.
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