Irish YouTubers for Brands: Who to Sponsor, Cost and How to Book

A brand can sponsor an Irish YouTuber in English and euros with no translation step, and every paid video needs a label under CCPC and ASA guidance.

Ireland is English-speaking and has used the euro since 2002, so the brief, the contract and the labelling line work as written, and a Eurozone brand has no currency conversion either. Irish-specific creator-market research is thin: there is no published Irish market size or sector split worth quoting, so this guide gives none and sticks to dated, sourced facts.

If you want a wider view than YouTube, read our guide to Irish influencers for brands; for the European picture, see how US brands hire European influencers.

Collabios is a European creator marketplace operated from Estonia: brands from any country book creators based in 26 European countries, Ireland included, and pay by card in euros. Below you get four named channels, a price benchmark, the labelling rules, a step-by-step path from brief to booking and a comparison of the ways to book.

Four creators, each with a public Wikipedia profile. This is a short list of Ireland YouTubers with the date of each figure beside it, because a subscriber count without a date goes stale quickly. It spans very different scales: a global gaming channel, a sketch-comedy group, a regional comedy duo and a food personality without a current dated figure.

Jacksepticeye: gaming, comedy and vlogging (raised in Cloghan, County Offaly). Real name Seán William McLoughlin, born 7 February 1990. Per Wikipedia, 31.2 million subscribers as of 8 September 2026. Among Irish gaming YouTubers he suits gaming, tech and entertainment brands that want English-language reach through an Irish creator.

Foil Arms and Hog: sketch comedy (Dublin). Sean "Foil" Finegan, Conor "Arms" McKenna and Sean "Hog" Flanagan formed the group in 2008 after meeting in the drama society at University College Dublin. Per Wikipedia, 1.25 million subscribers as of 1 August 2026. A fit for consumer brands that want scripted comedy rather than a personality vlog.

The 2 Johnnies: comedy and podcast (County Tipperary). Jonathon "Johnny Smacks" McMahon and John "Johnny B" O'Brien. Per Wikipedia, 159,000 YouTube subscribers as of 22 October 2025, plus a separate podcast audience of over 500,000 listeners per week (undated on Wikipedia). The two figures measure different things, so do not add them together. A fit for brands that want a regionally rooted Irish voice at a smaller scale.

Donal Skehan: food and cooking (Howth, County Dublin). Born 3 June 1986, a television presenter, food writer and cook. His cookbook Everyday Cook won Cookbook of the Year at the Irish Book Awards in 2021. No subscriber figure is stated here because the public profile has no dated current number. A fit for food, kitchenware and hospitality brands.

Why four names and not ten? We could not source ten Irish YouTube profiles with dated figures, and a padded list helps no brand. These are public figures and none of them is represented on Collabios.

Brands that want a creator they can book directly can browse YouTube creators in Ireland on Collabios, filter by niche, follower count and price, and open each profile for its public per-service rates. Irish creators appear in search as they join, so check who is listed before you plan a campaign around it.

No Irish rate card exists in published research, so the general YouTube benchmark is the best planning figure. According to Influencer Marketing Hub (Influencer Rates, updated 6 October 2026), a sponsored YouTube video runs as follows. The figures are in US dollars, global, and described by the source as planning benchmarks rather than fixed rate cards:

Jacksepticeye, at 31.2 million subscribers, sits in the open-ended mega band, so ask for a quote instead of expecting a rate-card figure. The 2 Johnnies, at 159,000, would fall in the macro band, and a quote still depends on the format: a dedicated video, a mid-roll integration and a Short are priced differently.

On Collabios each creator profile lists its prices per service, so you can set the listed rates of Irish creators beside this benchmark before you contact anyone. Start from YouTube creators on Collabios and filter by country.

The steps are the same whichever route you use: format and budget, shortlist, brief, payment, review. Here is the path from brief to booking, and what you do on Collabios at each step.

Ireland has no bespoke influencer statute and no follower or revenue threshold of the kind Italy's AGCom code and Spain's Real Decreto 444/2024 use. Disclosure runs on general consumer-protection law and on guidance the Competition and Consumer Protection Commission (CCPC), Ireland's consumer-protection regulator, developed jointly with the Advertising Standards Authority for Ireland (ASA): the CCPC influencer advertising and marketing guidance.

It names three primary labels: #Ad (or #Fógra for Irish-language posts), a platform-provided label such as "Paid partnership", and #Gifted (or #Féirín) only for unsolicited products the brand has not influenced. Every commercial post needs at least one, and it should be the most prominent. For text, put it as the first word of the block, not at the end. For video, the guidance asks for a clear visual label at the start of the video, a verbal disclosure at the appropriate point, and a label on any text that accompanies the video. It applies to anyone who promotes products or services for a monetary or non-monetary benefit, so require a label on every commercial video whatever the creator's size.

Ireland is also covered by the Digital Services Act (Regulation (EU) 2022/2065), which sets transparency duties for platforms, and by GDPR, supervised by the Data Protection Commission. The DPC matters if a campaign involves tracking such as pixels, UTM attribution or retargeting through a creator's channel.

In a Collabios order you can write the labelling wording into the brief, for example #Ad or the platform's paid-partnership label, so it is part of the order. Collabios does not apply the label for you, so check the published video against the CCPC guidance.

It depends on where your business is based, so confirm the detail with your finance or tax team. For services sold between businesses in different EU countries, the supplier usually does not charge VAT and the customer accounts for it in its own country at its own rate, known as the reverse charge (Your Europe, cross-border VAT).

A US payer may instead ask the creator for IRS Form W-8BEN, which certifies the creator's foreign status to the US payer for withholding purposes. Other countries have their own equivalent documents. If your home currency is not the euro, agree the euro amount in the contract at signing so exchange-rate drift does not change the price.

On Collabios the brand's card is charged in euros at checkout, so a brand outside the Eurozone sees one euro price per service; ask your bank or finance team what conversion applies to your card. For the rate picture across platforms, see our income breakdown by tier and platform.

There are four routes. None is best for every brand; the right one depends on how many channels you need and how much of the contract and payment you want to handle.

If you would rather compare listed prices yourself than negotiate a retainer, start from creator search on Collabios filtered to YouTube and Ireland and shortlist two or three profiles by niche and posted rate. There is no subscription.

This section is for the Irish YouTube creators reading the guide. Brands abroad are comparing you with creators in other countries, so make the decision easy.

Publish rates by format in euros. A dedicated video, a mid-roll integration and a Short are three products with three prices. List them separately and keep euros as the main currency.

Label every commercial video. The CCPC and ASA guidance has no follower threshold: use #Ad, #Fógra or a platform label, show it at the start of the video and say it aloud at the appropriate point.

Have your tax paperwork ready. A US-based brand may ask for Form W-8BEN before it pays you, and an EU business customer may need your VAT details. Send them to the brand directly.

List where brands are searching. Brands from any country can filter creator search by platform and country. You can create a creator profile on Collabios with your per-service rates so a brand abroad can find them without an agent.

If you are a brand outside Ireland, start small: open Collabios creator search filtered to YouTube and Ireland, shortlist two or three channels by niche and listed price, and send one custom offer with the labelling wording written into the brief. Check the published video against the CCPC guidance before you approve it. If you are an Irish YouTuber, add your rates to a profile so brands abroad can compare them.