Irish Influencers for Brands: How to Hire and Pay Them From Abroad

A brand abroad can hire Irish influencers without a translation pass: Ireland is English-speaking, uses the euro and has about 5.4 million residents. The Central Statistics Office put the population at 5,380,300 in April 2024, so this is a small market, not a reach play on the scale of Germany, France or Italy.

A euro-area brand pays an Irish creator with no currency conversion, which a brand hiring in Sweden (SEK), the UK (GBP) or Poland (PLN) cannot say. We found no published Irish creator-market study with a sourced rate benchmark, so this guide gives none and invents none.

Here is the setup at a glance:

This guide covers Irish influencers who work across blog, Instagram, television and podcasts. For a per-deliverable content brief, see the Irish UGC creators guide. For a YouTube sponsorship, see Irish YouTubers for brands, which names four different, YouTube-first creators.

Collabios is a European creator marketplace operated from Estonia. Brands from any country book creators based in 26 European countries, Ireland among them, and pay in euros. The sections below show what to decide at each step and what you do on Collabios for it.

Four Irish public figures with dated public profiles are Suzanne Jackson, Rozanna Purcell, Vogue Williams and Holly Carpenter. They are Irish social media influencers and broadcasters whose careers run across blog, Instagram, television and podcasts, so they suit a brand that wants a known face more than a single-format channel.

1. Suzanne Jackson: SoSueMe, beauty and lifestyle (Dublin, born 1984). She began blogging as SoSueMe in 2010 and went full-time in 2013. She released SoSu Cosmetics in 2016, launched the Dripping Gold tan brand in 2018, began co-hosting RTÉ’s The Style Counsellors in 2020 and finished as joint runner-up in the sixth series of Dancing with the Stars Ireland. Fit: beauty, self-tan and lifestyle brands.

2. Rozanna Purcell: food, lifestyle, radio (born 1990, Clonmel, County Tipperary). She was Miss Universe Ireland 2010, started the food blog Natural Born Feeder in October 2013 and published a cookbook in 2016. Her hiking book The Hike Life (2023) won Lifestyle Book of the Year at the Irish Book Awards, and she moved to RTÉ 2FM’s breakfast show in 2025. Fit: food, wellness and outdoor brands.

3. Vogue Williams: broadcaster and podcaster (Dublin, born 1985). She started on the Irish reality series Fade Street in November 2010, began hosting Heart FM’s Sunday Breakfast in March 2020 and co-hosts the podcasts My Therapist Ghosted Me and Vogue & Amber. She has appeared in numerous Fairy adverts since 2021. Fit: household and mainstream consumer brands that want a long-running face.

4. Holly Carpenter: television and modelling (Dublin, born 1991). She was crowned Miss Ireland 2011 and represented Ireland at Miss World that November. In 2013 she reached the finalist stage of cycle 9 of Britain & Ireland’s Next Top Model, and she appeared on the 2019 series of Dancing with the Stars Ireland. Fit: fashion and beauty brands.

The list stops at four because each name needs a dated public source, and none of the four has a current follower or subscriber count in the record we checked, so none is stated. Ask the creator or an agent for audience figures before you budget a deal.

These are public figures and none of them is represented on Collabios. If you want creators who are listed there, you can browse creators in Ireland on Collabios, filter by platform, city, follower count and price, and open each profile for its public per-service rates. Irish creators appear in search as they join, so check who is listed before you plan a campaign around it.

A brand finds influencers in Ireland by filtering a creator database by country, category and price, then booking one deliverable with a written brief. Here is the path from brief to booking, and what you do on Collabios at each step.

To start, filter creators to Ireland and send a booking request for one small deliverable. Keep the first order narrow so you can judge fit before you plan a series.

Irish influencer prices depend on the creator and the deliverable, and this guide has no sourced Irish rate benchmark, so read the listed price on each profile and agree one euro fee in writing. A public figure with an agent will quote on request. A creator profile with listed per-service prices lets you compare before you write to anyone.

A euro-area brand pays with no exchange step; a brand outside it should fix the fee in euros in the contract and expect its bank or card to convert the amount at payment.

On Collabios your card is charged in euros at checkout and the payment is held until you approve the delivery, or until it is approved automatically 7 days after submission. A brand elsewhere sees one euro price per service, so there is no quote in a second currency to reconcile.

The CCPC and ASA guidance, current as of October 2023, makes the influencer responsible for labelling each commercial post with #Ad, #Fógra in Irish, or the platform’s paid-partnership label. The CCPC page cites the Consumer Protection Act 2007 and the ASA Code of Standards for Advertising and Marketing Communications as the basis. At least one primary label is required on every commercial post, whatever the audience size.

How Ireland compares. France, Italy and Spain attach dedicated rules to creators above a threshold. Ireland’s guidance names none.

GDPR and the Digital Services Act. If a campaign collects personal data through an Irish creator’s channel, such as a landing page or a giveaway entry, the usual GDPR rules apply, as in any EU campaign. Under Article 26 of the Digital Services Act platforms must offer users a way to declare commercial content, but that is a platform duty and does not replace the creator’s own label.

If the campaign also reaches a US audience. The FTC’s influencer disclosure guidance applies on top, wherever the brand sits. A clear, early #Ad in English serves both audiences.

In a Collabios order you can write the disclosure wording into the brief, for example #Ad, so the creator sees it before accepting. Collabios does not apply the label for you, so check the published post against the CCPC and ASA guidance. The free EU disclosure generator can help you prepare the wording.

A fee from a business customer in another country usually carries no Irish VAT: the customer accounts for VAT itself under the reverse charge. Your Europe describes the rule for business-to-business services across EU borders.

VAT layer. Under Council Directive 2006/112/EC, Article 44 places a business-to-business service at the customer’s location and Article 196 shifts the VAT accounting to that customer. A brand outside the EU sits outside the EU VAT system, so the service is not taxed in Ireland. An EU brand in another member state self-accounts under the reverse charge. Either way the creator’s invoice normally has no VAT line. Confirm the creator’s own VAT status with an accountant.

Tax-documentation layer. What paperwork applies depends on the brand’s country. A US brand typically asks for IRS Form W-8BEN, the certificate of foreign status that a foreign individual gives to the US payer for withholding purposes. Whether any US withholding applies is a question for the brand’s tax adviser. Agree before the first payment who sends the form and when.

Contract layer. Use a written contract that names the label, states the fixed euro fee and sets out usage rights. The free EU influencer contract generator can help you draft one; have a lawyer check it.

A brand books Irish influencers through a specialist agency, directly, or through a marketplace, and the right route depends on how many creators and how much management the campaign needs. No Irish agency is named here because none could be sourced.

If you want to compare Irish creators and their listed prices before committing to a retainer, start from creator search on Collabios and shortlist two or three profiles by category fit and posted rate.

Irish creators get booked by brands abroad when the media kit states the euro price, the language and the paperwork up front. Because Irish content is already in English and priced in euros, the gap to a first international booking is usually small.

Lead with English and euros. A brand hiring across Europe often budgets for translation and conversion. Say plainly that neither applies to you.

Have the paperwork ready. A US brand will typically ask for Form W-8BEN before the first payment. Agree with the brand who sends what.

Label every commercial post. Under the CCPC guidance the duty sits with you, whatever your audience size.

For rate-card structure and negotiation, see how to build a rate card. To be found by brands hiring from abroad, create a free Collabios creator profile, connect a Stripe account for payouts and list your services at your own rates.

Start with one deliverable, two or three Irish creators shortlisted by category fit, and one label agreed in writing before payment. Ireland is a low-friction first EU hire for a brand abroad: English-language contracting and labelling, one euro price, and the VAT logic above.

If you are a brand outside Ireland, open Collabios creator search filtered to Ireland, shortlist two or three profiles by category and posted rate, and send one booking request with the disclosure line written into the brief. If you are an Irish creator, create a creator profile on Collabios so brands abroad can find your rates.