Gifting

Synonymous with product seeding — sending free product to creators without a posting requirement.

Whether to gift, pay flat-fee, or do both depends on the campaign goal. Gifting alone is hardest to scale because the conversion-to-post rate is unpredictable. Combining gifting with a follow-up paid booking ("brands we gifted to who liked the product") consistently produces higher-quality content.

Collabios doesn’t mediate gifting deliveries and does not book gifts; it books paid collaborations. When a paid booking needs the product shipped, brand and creator arrange delivery in the order chat after booking, which keeps gifting and paid work clearly separate so neither party assumes the other.

If you are about to send a gift, the influencer gifting note examples guide has ten copy-paste notes for the card in the box and the messages around it, including the disclosure line a gift note needs, and shows creators how to read and answer one.