FTC Disclosure

The legal requirement to clearly disclose any material connection between a creator and a brand in promotional content.

Penalties for non-compliance can include fines to both brand and creator, and in repeat-offender cases, advertising bans. Major brands have been fined seven figures for not enforcing disclosure on creator partners.

Collabios isn’t the publisher, so the disclosure on each individual post stays the creator’s and brand’s shared responsibility. The free Collabios disclosure generator gives the label wording each market expects (Germany’s UWG, the UK’s ASA rules, Italy’s AGCOM code, Sweden’s Konsumentverket guidance, France’s Loi Influenceurs and others), and the brand can write it into the brief before the creator posts.