Spain YouTubers: How Brands Hire Them, Rates and RD 444/2024

Spain YouTubers are channels run from Spain that a brand can sponsor through a dedicated video or an integration, paid in euros. This guide names five well-known channels, then covers YouTube rate ranges and the rules to check first.

A brand books a Spain YouTuber per deliverable, agrees the price in euros and puts the Spanish disclosure wording ("publicidad" or "publi") in a written brief.

You will get five profiles, a rate table, the Spanish rules and a brief-to-booking path:

• Who: five public channels with dated subscriber figures, plus one caveat a subscriber count hides.
• Cost: Influencer Marketing Hub's YouTube ranges, with their limits stated.
• Rules: Real Decreto 444/2024, the AUTOCONTROL code and the cross-border basics.

For the general process across platforms and the wider Europe context, see the hub guide to how brands hire European influencers. For a roster that spans Instagram and Twitch as well as YouTube, see the companion guide to Spanish influencers for brands.

These are five well-known youtubers from Spain. Every figure comes from the creator's Wikipedia profile, accessed 2026-10-28, with the as-of date where the page gives one.

1. El Rubius: gaming and comedy (Mijas, Andalusia). Real name Rubén Doblas Gundersen, born 13 February 1990. Per Wikipedia, 40.7 million subscribers as of 2 August 2026. Gameplays, sketches, vlogs and montages, mostly video-game related. Wikipedia has a Controversies section on his January 2021 move to Andorra and the public criticism that followed, so read the profile before shortlisting. Fit: gaming, tech and youth-consumer brands.

2. AuronPlay: comedy and gaming (Badalona, Catalonia). Real name Raúl Álvarez Genes, born 5 November 1988. Per Wikipedia, 29.1 million subscribers as of 6 August 2026, on a channel created in 2006. Wikipedia says the last video on his main AuronPlay channel was published in November 2020, after which he moved to a secondary channel and to Twitch, where he started streaming in September 2019. The subscriber figure therefore does not show current upload activity, so check where he publishes before you approach him. Fit: comedy-led integrations, once current activity is confirmed.

3. Vegetta777: gaming, "Let's Play" (Madrid-born, based in Andorra). Real name Samuel de Luque Batuecas, born 12 April 1989. Per Wikipedia, 34.6 million subscribers as of 14 October 2024, on a channel active since 2008. The page calls it the second most-subscribed channel from Spain and cites a 2016 article for that, so the ranking may be dated. Fit: gaming publishers and gaming-adjacent brands.

4. TheGrefg: gaming, mostly Fortnite (Alhama de Murcia, Region of Murcia). Real name David Cánovas Martínez, born 24 April 1997. Per Wikipedia (accessed 2026-10-28, no as-of date on the page), 19.6 million subscribers. He set a Guinness record of 2,468,668 concurrent Twitch viewers on 11 January 2021, which Ibai Llanos broke in 2022. Epic Games added a TheGrefg-based cosmetic to Fortnite, per Wikipedia. Fit: brands close to Fortnite or competitive gaming.

5. Dulceida: fashion, beauty and lifestyle (Badalona, Barcelona). Real name Aida Domènech i Pascual, born 23 October 1989. Per Spanish Wikipedia, more than 2 million YouTube subscribers (no as-of date on the page). She began her professional fashion career in 2009 through her blog and founded the representation agency IN Management in 2016. Fit: fashion, beauty and lifestyle brands that want a non-gaming option.

These five channels belong to public figures and none of them is represented on Collabios. To hire a YouTube creator from Spain who is on the marketplace, browse YouTube creators in Spain on Collabios and filter by niche, follower count and price, or look through the wider list of YouTube creators on Collabios.

Four of the five profiles above are gaming or comedy creators. That is a reading of these five profiles, not an industry statistic, and it points to a practical split.

Gaming hardware, consumer tech, snacks and drinks, and apps aimed at a young Spanish-speaking audience match the gaming and comedy channels. The profiles do not say how each audience splits between Spain and Latin America, so ask the creator for the audience-country report from their YouTube analytics before you buy. A fashion, beauty or lifestyle brand will find fewer very large channels at the top. Look further down the subscriber range, or pair a gaming channel's reach with a mid-size lifestyle creator's relevance instead of expecting one creator to deliver both.

If your product is not gaming, filter YouTube creators from Spain by niche on Collabios and compare the rates each profile lists.

The only sourced price anchor in this guide is Influencer Marketing Hub's influencer rates page (last updated 6 October 2026). Its YouTube rates page (last updated 31 August 2026) lists these ranges per sponsored video. IMH prints them as dollar figures with no currency code and names no survey behind them, and none of them is specific to Spain.

The two IMH pages draw the tier boundaries differently (the general page puts macro at 100,000 to 1 million subscribers and does not define mid-tier), so match a creator to a tier with the YouTube page definitions. The mega tier is open-ended, so a channel with tens of millions of subscribers, like the ones in this guide, is quoted per deal. IMH also says dedicated videos cost more than integrated mid-roll or pre-roll segments, that sponsorship CPMs frequently fall between $15 and $30 depending on niche, audience geography and creator demand, and that add-ons such as custom thumbnails, script revisions, cross-platform posts and paid usage rights raise the total.

For Spain YouTube influencers, expect three common deliverable formats at different prices: a fully dedicated video, an integration inside an existing series, and a branded Short or clip. Several gaming creators also stream on Twitch, so a YouTube video plus a Twitch mention should be priced as one package, not assumed to be free on top of the YouTube fee.

Each creator profile on Collabios lists public per-service rates and content samples, so you can compare the prices of YouTube creators from Spain with these ranges before you send a request.

Regulatory layer. Real Decreto 444/2024 (BOE-A-2024-8716), in force since 2 May 2024, defines the "usuario de especial relevancia" and its registration. A creator who meets all three thresholds together counts as one under the decree:

The decree sets the thresholds and the registry only. The obligations on commercial communications come from Ley 13/2022, and the CNMC is the state audiovisual authority.

Labelling. The AUTOCONTROL influencer code is self-regulatory and has been in force since 1 October 2025. It asks for an explicit, immediate indication that content is paid. Labels it accepts include "publicidad", "publi", "en colaboración con", "colaboración pagada" and "patrocinado por"; it does not accept "Colab", "Sponso", "sp", "Gracias a [marca]" or "Regalo de [marca]", nor labels in another language such as "Ad" for Spanish-language content. The label goes at the start, easy to see, not mixed in with other hashtags and not hidden behind "ver más". On YouTube it must appear from the start of the promotional action and can be spoken before the product is discussed. The code prefers the platform tool, and YouTube's paid promotion setting adds a label at the start of the video, though YouTube states that the setting does not replace compliance with local advertising law.

The code also says liability can reach every party involved, that agreements with influencers should include a duty to follow it, and that a party can be released if the breach was a clear one-off departure from its instructions. That is the reason to write the disclosure wording into the brief. When you book on Collabios, put it there: the brief covers tone, visual references, deadline and the label the creator's market requires, but Collabios does not apply labels for you.

Multi-market disclosure. If a campaign also targets viewers in the United States, the FTC's Disclosures 101 asks for clear and conspicuous disclosures in the same language as the endorsement, in the video itself and not only in the description. For a Spanish-language video that points to the Spanish wording, placed in the video.

Currency and paperwork. Spain uses the euro, so ask the creator which currency they quote in and fix the euro figure in the contract. Before the first payment, check what foreign-contractor documentation your own country requires. A US brand may ask the creator for IRS Form W-8BEN, the certificate a foreign person gives a payer who requests it; other countries have their own forms, so confirm with your finance or tax team. The income breakdown by tier and platform covers the rate picture across YouTube, Instagram and TikTok if you are budgeting a multi-platform Spanish campaign.

The path below maps each step of a YouTube booking to what a brand does on Collabios.

A brand has three routes to Spain YouTubers. The table compares them by setup only, not by quality or price.

A marketplace suits a brand that wants to compare several creators' listed prices and keep the booking, brief and payment in one place. An agency suits a brand that wants one contact for a multi-creator plan. Collabios is the marketplace option here: send a booking request to a YouTube creator from Spain.

This section is for YouTube creators in Spain. A qualified creator is most often passed over because of missing cross-border paperwork and unclear pricing, not audience fit.

Publish rates by format. A dedicated video, an integration and a Short or clip are three different products. List them separately so a brand can compare like for like.

Price in euros and convert on request. Brand teams may want a figure in their own currency to benchmark your rate. Keep the euro price as the main one.

Label at the start, in the video. Open every sponsored video with the Spanish wording ("publicidad" or "publi") and switch on YouTube's paid promotion setting. The EU disclosure rules by country guide covers the exact wording per market.

Have your paperwork ready. A brand outside Spain may need foreign-status documentation before it can pay you; a US brand may ask for IRS Form W-8BEN, for example. If you meet all three thresholds of Real Decreto 444/2024 together, you count as a "usuario de especial relevancia" under the decree.

A YouTube creator in Spain who wants brand bookings can create a free creator profile on Collabios, connect a Stripe account for payouts and list YouTube integrations at their own rates.

Pick one format (a dedicated video or an integration), one creator and one budget, write the brief with the Spanish disclosure wording, then send your first booking request to a YouTube creator from Spain on Collabios. You pay by card in euros at checkout, the creator has 72 hours to accept, and you are refunded in full if they decline or do not answer. Start with one test video before you plan a series.