Running an influencer campaign with Switzerland-based audience? This page surfaces the exact disclosure rules enforced by the local regulator — the regulator-preferred wording, where to place it, the alternative forms that are accepted, and the variants that are explicitly rejected.
Use the generator below to pick the platform and the type of collaboration (paid post, gifted, affiliate, whitelisted). The output is what to put at the start of the caption, verbatim. Click any chip to copy it.
Platform
Type of collaboration
Paid post
This country's regulator explicitly rejects English-only hashtags like #ad or #sponsored. The disclosure must be in the local language.
Required disclosure
Werbung / Publicité / Pubblicità
Also acceptable
Anzeige
#Werbung
#publicité
#pubblicità
✗ NOT acceptable
#ad
#sponsored
Englisch-only Tags
Where to place it
In der Sprache der Zielgruppe (DE / FR / IT / RM)
Am Beginn des Posts
Klar erkennbar und gut lesbar
⚠ Penalties for non-compliance
Beschwerden werden von der SLK behandelt. Die Entscheidungen sind öffentlich und können bei wiederholtem Verstoss zur öffentlichen Bekanntgabe der Marke führen.
ⓘ This is general guidance based on publicly available regulatory sources, not legal advice. Every campaign should be reviewed by qualified counsel in the target jurisdiction before launch.
Grundsatz Nr. 3.12 (Influencer Marketing)
SLK — Schweizerische Lauterkeitskommission · 2021
Switzerland's Lauterkeitskommission Principle 3.12 governs influencer commercial communication. Disclosures must be in the language of the target audience (German, French, Italian, or Romansh), placed prominently, and clearly identifiable as advertising.
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No — the local regulator (SLK — Schweizerische Lauterkeitskommission) explicitly rejects English-only hashtags. The disclosure must be in the local language. Use the generator above for the exact wording.
What law governs influencer disclosure in Switzerland?
Grundsatz Nr. 3.12 (Influencer Marketing) (2021), enforced by SLK — Schweizerische Lauterkeitskommission. Beschwerden werden von der SLK behandelt. Die Entscheidungen sind öffentlich und können bei wiederholtem Verstoss zur öffentlichen Bekanntgabe der Marke führen.
Does gifted content require disclosure in Switzerland?
Yes. Werbung / Publicité / Pubblicità is the regulator-preferred wording. See the generator above for accepted alternatives.
