Running an influencer campaign with Portugal-based audience? This page surfaces the exact disclosure rules enforced by the local regulator — the regulator-preferred wording, where to place it, the alternative forms that are accepted, and the variants that are explicitly rejected.
Use the generator below to pick the platform and the type of collaboration (paid post, gifted, affiliate, whitelisted). The output is what to put at the start of the caption, verbatim. Click any chip to copy it.
Platform
Type of collaboration
Paid post
This country's regulator explicitly rejects English-only hashtags like #ad or #sponsored. The disclosure must be in the local language.
Required disclosure
Publicidade
Also acceptable
Parceria paga
Conteúdo patrocinado
#publicidade
#publi
✗ NOT acceptable
#ad
#sponsored
#colab inglês
Where to place it
No início do post — antes de "Ver mais"
Em português, na mesma língua que o público
Em vídeo: legenda visível durante a parte promocional
⚠ Penalties for non-compliance
Queixas tratadas pelo ICAP via procedimento auto-regulatório. Em casos graves, a ASAE pode aplicar coimas administrativas ao abrigo do Código da Publicidade.
ⓘ This is general guidance based on publicly available regulatory sources, not legal advice. Every campaign should be reviewed by qualified counsel in the target jurisdiction before launch.
Código de Conduta sobre Comunicação Comercial e Marketing Digital
ICAP — Auto Regulação Publicitária · 2023
Portuguese self-regulation under ICAP follows the EU pattern: clear Portuguese-language disclosure required for paid collaborations. Misleading or hidden advertising is prosecutable under the Código da Publicidade.
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No — the local regulator (ICAP — Auto Regulação Publicitária) explicitly rejects English-only hashtags. The disclosure must be in the local language. Use the generator above for the exact wording.
What law governs influencer disclosure in Portugal?
Código de Conduta sobre Comunicação Comercial e Marketing Digital (2023), enforced by ICAP — Auto Regulação Publicitária. Queixas tratadas pelo ICAP via procedimento auto-regulatório. Em casos graves, a ASAE pode aplicar coimas administrativas ao abrigo do Código da Publicidade.
Does gifted content require disclosure in Portugal?
Yes. Oferta de [marca] is the regulator-preferred wording. See the generator above for accepted alternatives.
