Free Influencer Contract Template — EU & UK Compliant (2026)
Build influencer contracts from a free influencer contract template: choose the country, add fee, deliverables and usage rights, and download the PDF. It works as an influencer agreement template or influencer marketing agreement template for brands and creators, and France's Article 8 mentions are included. No signup.
Which country will the content be shown in?
This decides which law and which mandatory wording go into the contract.
More details (optional)
Addresses, dates, payment and usage rights. Skip them and the contract keeps clear [BRACKETS] to fill in later.
Brand details
Creator details
Deal terms
Europeiska creators: profiler och priser
Villkoren klara? Hitta creatorn att skriva under med.
1k–10kElisaCréatrice UGC & Creative Strategist | vidéos qui convertissentFrån €50Angoulême, France
0–1kClerc MarevaCréatrice de contenu UGCFrån €155Neuchâtel, Switzerland
1k–10kCamille BourbonnaisCamille, 26 ans ✨ Créatrice UGC solaire, authentique et souriante. Très exigeante sur la qualité de mon travail.Från €10018170 Morlac, France
1k–10kugcaniaCréatrice de contenuFrån €50Argenteuil, France
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How to generate a compliant influencer contract
Four-step workflow that produces a contract with the mandatory clauses for the target EU jurisdiction.
Pick the governing country
Select the EU jurisdiction the contract is governed by — France, Germany, Spain, Italy and 9 more. The tool injects mandatory clauses from the local law (Loi Influenceurs, UWG, Ley 13/2022, AGCom, etc.).
Describe the deal
Write the deliverables (one per line) and platforms, then set the IP licence duration, usage channels and territory, exclusivity and start and end dates. The same fields cover a single paid post, a gifted-product deal, a longer ambassador term or UGC licensing.
Fill in brand and creator details
Legal entity names, addresses and VAT IDs, deliverables, fees, payment terms, exclusivity window, usage-rights duration. Any field you leave empty stays in the draft as a bracketed placeholder such as [FEE], so gaps are easy to spot.
Download the contract
Print it or download it as text: the base clauses (parties, scope, fee, IP and usage, approvals, termination, governing law) plus the audience country's disclosure clause. It is a draft, so have a local lawyer review it before anyone signs.
FAQ
What is the difference between an influencer contract and a UGC contract?
An influencer contract licenses a creator to publish content on their own audience (in-feed Instagram post, Story, Reel, TikTok video, YouTube integration). The fee covers the production of the content plus the publication to the creator's followers plus a defined usage-rights window. A UGC (user-generated content) contract licenses a creator to produce content for the brand to publish on the brand's own channels. No publication to the creator's audience — the brand uses the asset on its own social, paid media, website, or email. UGC is typically priced at €50-€500 per 15-30 second video, dramatically cheaper than an influencer post, because the creator isn't lending their audience or their endorsement. French-language UGC contracts are available separately at /fr/tools/contrat-ugc.
What clauses must an influencer contract include in 2026?
For France, a 2026 influencer contract must carry the mandatory terms set by Article 8 of Loi 2023-451: identity, contact details and fiscal residence of the parties, nature of the assignment, remuneration and fair-market valuation of in-kind benefits, the parties' rights and obligations including intellectual property, and submission to French law. In practice a complete contract also adds the mandatory ad-disclosure wording, a governing-law clause, an EU legal representative if the brand is outside the EU, excluded product categories, and the consequences of a regulator takedown. Décret 2025-1137 sets the €1,000 ex-VAT threshold above which this written contract becomes mandatory. The Collabios generator produces a draft to have reviewed by a lawyer.
Is a written influencer contract mandatory in the EU?
In France, yes — since 1 January 2026, Décret 2025-1137 requires a signed written contract for any partnership above €1,000 net per year per partnership (cash + in-kind at fair-market value). A contract that omits the article 8 mentions risks being annulled, and breaches fall under the criminal penalties of art. L.132-2 of the French Consumer Code. Other countries (Germany, Spain, Italy, Netherlands) have no comparable euro threshold: their rules concern disclosure of the commercial purpose, and a written contract is simply good practice.
Where can I get a free sample influencer contract for an EU campaign?
The generator on this page produces one. Pick the audience country, the partnership type and the deal terms, and it outputs a sample influencer contract carrying that country's required wording: the Article 8 mentions of Loi 2023-451 for France, the UWG §5a ad-labelling duty for Germany, the Ley 13/2022 labelling rules for Spain, the AGCom Codice di Condotta disclosure for Italy. Print to PDF, no signup, no watermark. Generic samples circulating online are usually US-drafted and carry US governing law, which is an expensive thing to discover after a European campaign has already run. Treat any sample, this one included, as a starting draft for a qualified local lawyer to review.
Can I download the influencer contract template as a PDF?
Yes. The Print button opens a clean print view that your browser saves directly as a PDF (Cmd/Ctrl+P → Save as PDF). The free influencer contract sample you download as a PDF contains the mandatory terms of Article 8 of Loi 2023-451 + the country-specific ad-disclosure wording. No signup, no watermark, ready to send to a lawyer for final review.
What is the difference between an influencer agreement and a brand partnership contract?
In practice, an influencer agreement contract, an influencer marketing contract, a social media influencer agreement and a brand-influencer partnership contract all describe the same legal object: a paid agreement between a brand and a creator for promotional content. Loi 2023-451 uses "influence commerciale" as the legal reference term. Our generator produces either label — the substance and mandatory clauses are identical.
Does this work for the UK, Ireland, Australia, or New Zealand?
Yes. The generator produces an English-language contract with UK consumer-protection clauses (ASA CAP Code, the DMCC Act 2024, UK GDPR) when you select UK as the audience country. The same template, with minor adjustments, is enforceable in Ireland (under EU consumer law), Australia (ACMA + ACCC), and New Zealand (Advertising Standards Authority). For non-UK English-speaking markets, have a local lawyer adapt the consumer-protection clauses before signing.
Can I use this template for a brand-ambassador agreement?
Yes, as a starting draft. There is no separate ambassador mode: the generator gives a base draft with fields for the start and end dates, exclusivity window, usage rights and recurring deliverables, and adds the audience country's disclosure clause (for France, the Loi 2023-451 mentions). Add renewal terms and a kill fee with your lawyer before anyone signs. For a deeper guide on structuring an ambassador program end-to-end, see our brand ambassador programs hub.
How is in-kind compensation (gifting) handled in the contract?
In-kind compensation (products, trips, events) is treated as taxable compensation at fair-market value, exactly like cash. The generator inserts an explicit valuation clause, requires the brand to provide a purchase invoice as proof of value, and counts in-kind toward the €1,000 written-contract threshold under Loi 2023-451. For gifting-only deals (no cash), the contract is still mandatory if the in-kind value exceeds €1,000/year — most brands miss this.
What is an influencer marketing contract template?
An influencer marketing contract template is a reusable draft that fixes deliverables, fee, usage rights and ad-disclosure wording for a paid brand-creator collaboration. The generator on this page fills it for the audience country you pick. Some sites sell the same document as an influencer marketing agreement; at campaign scale it adds media plan, paid-amplification permissions and reporting terms, which you can add with your lawyer.
What should contracts and agreements with influencers cover?
At minimum: the identity and fiscal residence of both parties, deliverables per platform, fee, usage rights (channels, territory, duration), exclusivity, approval and revision rules, termination, governing law and the ad-disclosure wording of the audience country. In France, a written contract is required from €1,000 excluding VAT (Décret 2025-1137).
Do I need a social media influencer contract for a gifted product?
If the brand expects a post in return, treat it as paid work and put it in a social media influencer contract that states the product's value and the deliverable. In France, in-kind benefits count toward the €1,000 excluding VAT written-contract threshold (Décret 2025-1137). UK ASA guidance and Germany's UWG §5a also treat a gift given for a post as advertising that needs a label.
Which countries include the mandatory Loi Influenceurs clauses?
When you select France as the audience country, the generator adds the Loi 2023-451 mandatory clauses: identity of parties (with fiscal residence), euro-denominated remuneration, in-kind benefits valuation, IP rights detail, French-law applicability, banned-category warranty, and image-manipulation labelling. For other audience countries (DE, ES, IT, NL, BE, PT, AT, IE, PL, SE, FI, DK), the generator inserts the disclosure and contract wording of that country (UWG, Ley 13/2022, AGCom, etc.).
Is the generated contract ready to sign?
No — it is a starting draft built from the country-specific legal requirements. Have a qualified local lawyer review and adapt it before signing. The disclaimer in the contract is explicit on this. The generator gets you 90% of the way there for free; the last 10% (local-law nuance, specific deliverables, edge cases) is what a lawyer is for.
What if my brand is in the US and the creator is in Italy?
Select Italy as the audience country if your campaign targets Italian consumers, or US-equivalent if you target US consumers. The "audience country" choice drives the governing-law clause and the country-specific disclosure clause — it does not depend on where the brand or creator is established. For a US brand targeting Italy, the contract is Italian law and includes AGCOM Codice di Condotta obligations.
Primärkällor
Varje påstående i det här verktyget är förankrat i den underliggande regleringen eller branschkällan. Öppna valfri länk för att läsa originalet.
- → Loi n° 2023-451 du 9 juin 2023 (France — Légifrance)
- → Ordonnance n° 2024-978 du 6 novembre 2024 (France — Légifrance)
- → Décret n° 2025-1137 — contract threshold (France — Légifrance)
- → UWG §5a — Germany (gesetze-im-internet.de)
- → Real Decreto 444/2024 — Spain (BOE)
- → AGCOM — Italy (regulatory authority for communications)
Relaterade verktyg
Skapat av Collabios · Den europeiska influencer-marknadsplatsen
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