Running an influencer campaign with Ireland-based audience? This page surfaces the exact disclosure rules enforced by the local regulator — the regulator-preferred wording, where to place it, the alternative forms that are accepted, and the variants that are explicitly rejected.
Use the generator below to pick the platform and the type of collaboration (paid post, gifted, affiliate, whitelisted). The output is what to put at the start of the caption, verbatim. Click any chip to copy it.
Platform
Type of collaboration
Paid post
Required disclosure
#ad
Also acceptable
Paid partnership with [brand]
Advert
#advert
✗ NOT acceptable
#spon
#sponsored
#collab
#in association with
brand @-tag alone
Where to place it
At the start of the caption, immediately visible without expanding "See more"
Equally prominent as the surrounding text (size, contrast)
In video content: on-screen text during the relevant portion
Not hidden in a hashtag wall at the end
⚠ Penalties for non-compliance
ASAI itself has no direct fining power but rulings are public and binding on members. The CCPC (Competition and Consumer Protection Commission) has statutory power under the Consumer Protection Act 2007 to issue compliance notices, impose administrative fines, and initiate criminal proceedings against brands and influencers for misleading commercial practices. ASAI's 2024 guidance places the primary responsibility for disclosure on the advertiser, not the creator.
ⓘ This is general guidance based on publicly available regulatory sources, not legal advice. Every campaign should be reviewed by qualified counsel in the target jurisdiction before launch.
Ireland's influencer marketing is governed by the ASAI (Advertising Standards Authority for Ireland) Code via self-regulation plus the Consumer Protection Act 2007 enforced by the CCPC (Competition and Consumer Protection Commission). Primary responsibility for disclosure rests with the advertiser per ASAI's 2024 guidance. The CCPC has statutory power to impose administrative fines and initiate criminal proceedings for breaches of consumer-protection law.
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Yes — the local regulator (ASAI / CCPC) accepts #ad as a primary disclosure. Placement still matters: it must be at the start of the caption, before any other text.
What law governs influencer disclosure in Ireland?
ASAI Code + Consumer Protection Act 2007 (CCPC enforcement) (2024), enforced by ASAI / CCPC. ASAI itself has no direct fining power but rulings are public and binding on members. The CCPC (Competition and Consumer Protection Commission) has statutory power under the Consumer Protection Act 2007 to issue compliance notices, impose administrative fines, and initiate criminal proceedings against brands and influencers for misleading commercial practices. ASAI's 2024 guidance places the primary responsibility for disclosure on the advertiser, not the creator.
Does gifted content require disclosure in Ireland?
Yes. #ad is the regulator-preferred wording. See the generator above for accepted alternatives.
