Running an influencer campaign with Spain-based audience? This page surfaces the exact disclosure rules enforced by the local regulator — the regulator-preferred wording, where to place it, the alternative forms that are accepted, and the variants that are explicitly rejected.
Use the generator below to pick the platform and the type of collaboration (paid post, gifted, affiliate, whitelisted). The output is what to put at the start of the caption, verbatim. Click any chip to copy it.
Platform
Type of collaboration
Paid post
This country's regulator explicitly rejects English-only hashtags like #ad or #sponsored. The disclosure must be in the local language.
Required disclosure
Publicidad
Also acceptable
Colaboración pagada
Contenido patrocinado
Promoción pagada
#publicidad
#publi
✗ NOT acceptable
#ad
#sponsored
#gifted
#colab
#colaboracion en inglés
Where to place it
Visible desde el inicio del contenido — no después de "Ver más"
En el mismo idioma que el público objetivo (español)
En vídeos: superpuesta en pantalla durante la parte promocional
No camuflada entre otros hashtags al final
⚠ Penalties for non-compliance
Las sanciones bajo la LGCA pueden alcanzar varios cientos de miles de euros para los usuarios de especial relevancia. La CNMC ha sancionado tanto a influencers como a marcas que no garantizan el cumplimiento contractual.
ⓘ This is general guidance based on publicly available regulatory sources, not legal advice. Every campaign should be reviewed by qualified counsel in the target jurisdiction before launch.
Real Decreto 444/2024 (LGCA — Ley General de la Comunicación Audiovisual)
CNMC · 2024
Spain's Royal Decree 444/2024 (effective 2 May 2024) requires Spanish-language disclosure of every commercial collaboration. The regulator (CNMC) has explicitly stated that English hashtags like #ad or #sponsored are not sufficient. "Usuarios de especial relevancia" are treated as regulated audiovisual service providers when they cumulatively meet: (1) ≥€300,000 gross annual revenue from audiovisual activity, (2) ≥1,000,000 followers on a single video-sharing platform OR ≥2,000,000 followers across all platforms combined, and (3) ≥24 videos published in the previous year.
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No — the local regulator (CNMC) explicitly rejects English-only hashtags. The disclosure must be in the local language. Use the generator above for the exact wording.
What law governs influencer disclosure in Spain?
Real Decreto 444/2024 (LGCA — Ley General de la Comunicación Audiovisual) (2024), enforced by CNMC. Las sanciones bajo la LGCA pueden alcanzar varios cientos de miles de euros para los usuarios de especial relevancia. La CNMC ha sancionado tanto a influencers como a marcas que no garantizan el cumplimiento contractual.
Does gifted content require disclosure in Spain?
Yes. Producto regalado por [marca] is the regulator-preferred wording. See the generator above for accepted alternatives.
