Running an influencer campaign with Austria-based audience? This page surfaces the exact disclosure rules enforced by the local regulator — the regulator-preferred wording, where to place it, the alternative forms that are accepted, and the variants that are explicitly rejected.
Use the generator below to pick the platform and the type of collaboration (paid post, gifted, affiliate, whitelisted). The output is what to put at the start of the caption, verbatim. Click any chip to copy it.
Platform
Type of collaboration
Paid post
This country's regulator explicitly rejects English-only hashtags like #ad or #sponsored. The disclosure must be in the local language.
Required disclosure
Werbung
Also acceptable
Anzeige
#Werbung
#Anzeige
Bezahlte Partnerschaft mit [Marke]
✗ NOT acceptable
#ad
#sponsored
#sponsor alleine
Where to place it
Am Beginn des Posts, vor anderem Text
In deutscher Sprache, gut lesbar
Bei Videos: On-Screen-Text während der Werbephase
⚠ Penalties for non-compliance
Verstöße werden vom Werberat behandelt. Ergänzend können nach österreichischem UWG zivilrechtliche Unterlassungs- und Schadensersatzklagen folgen.
ⓘ This is general guidance based on publicly available regulatory sources, not legal advice. Every campaign should be reviewed by qualified counsel in the target jurisdiction before launch.
Ethik-Kodex der Werbewirtschaft
Österreichischer Werberat · 2022
Austria follows the German UWG model. Influencer disclosures must be in German, prominent, and use the standard 'Werbung'/'Anzeige' terms. English shorthand is not recognised as sufficient.
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No — the local regulator (Österreichischer Werberat) explicitly rejects English-only hashtags. The disclosure must be in the local language. Use the generator above for the exact wording.
What law governs influencer disclosure in Austria?
Ethik-Kodex der Werbewirtschaft (2022), enforced by Österreichischer Werberat. Verstöße werden vom Werberat behandelt. Ergänzend können nach österreichischem UWG zivilrechtliche Unterlassungs- und Schadensersatzklagen folgen.
Does gifted content require disclosure in Austria?
Yes. Werbung is the regulator-preferred wording. See the generator above for accepted alternatives.
