Collabios vs Klear
Klear is now part of Meltwater, which announced the acquisition in April 2021; klear.com redirects to Meltwater's influencer marketing suite (30M+ creators, 190+ countries, pricing on request). Its competitors split into enterprise suites such as CreatorIQ, discovery databases such as Modash, and self-serve marketplaces such as Collabios, which books European creators on a Free plan with a 10% brand fee.
Collabios
Collabios is a European marketplace, not a global analytics-and-outreach platform. Where Klear/Meltwater is built for enterprise teams running outbound at scale across 190+ countries with custom-quoted annual contracts, Collabios serves the brand that wants to book a single European creator this afternoon with no subscription and no sales call: the Free plan charges the brand a 10% fee per booking. The two products solve different problems. Klear leans analytics-and-discovery, Collabios leans booking-and-payment.
Klear
Klear is the influencer marketing platform now operating under Meltwater, which announced its acquisition of Klear in April 2021; the klear.com homepage redirects to the Meltwater Influencer Marketing suite. Per the Meltwater product page, the platform draws on a "30M+" creator database with AI-powered discovery, engagement and EMV analytics, personalised outreach, content approvals, and payment processing. Geographic coverage is described as "particularly strong in North America, Europe, Latin America, and growing markets in APAC and MEA" with support for "190+ countries." Pricing is not disclosed publicly; buyers route to a demo request.
Feature-by-Feature Comparison
| Feature | Collabios | Klear |
|---|---|---|
| Model | Opt-in marketplace, payment held until approval | Discovery + analytics + outreach platform |
| Pricing | Free plan: free to browse, 10% brand fee per booking | Talk-to-sales (demo required, Meltwater contract) |
| Creator pool | Opt-in European creators (follower counts entered by the creator) | 30M+ creator database (per Meltwater Influencer page) |
| Geographic focus | Europe (26 countries) | Global, 190+ countries per Meltwater |
| Ownership | Independent (Estonia) | Meltwater (acquisition of Klear announced April 2021) |
| Built-in booking contract | Yes (booking template) | Content approvals on platform; contract template not advertised |
| Payment handling | Payment held by Stripe until approval | Payment processing built-in; payment-hold mechanic not advertised |
| Outreach automation | In-platform chat per booking | AI-generated personalised outreach + follow-up |
| Getting access | Sign up and browse; no sales call | Demo request and pricing request first |
Ready to try Collabios? Browse creators free. No subscription, no setup call.
Browse the Directory →When Collabios wins
- You want to book a European creator this week without going through a Meltwater demo and sales cycle.
- You don't need a 30M-creator outbound research database; you need bookable opt-in creators.
- You want a payment hold clearly stated on every booking, not negotiated case-by-case.
- You prefer EU-native handling (EUR pricing, EU jurisdiction, GDPR-clean data) over a US-centric global platform.
- You don't need bundled enterprise suite features; you need a marketplace transaction.
When Klear wins
- You're an enterprise brand running global outbound campaigns across 190+ countries with budget for the Meltwater suite.
- You need AI-generated outreach with follow-up automation at scale rather than per-booking chat threads.
- You already use other Meltwater products (media monitoring, social listening) and want one consolidated stack.
- You want True Reach and EMV-style analytics with bot detection baked into the campaign reporting layer.
Frequently Asked Questions
Is Klear still a standalone product?
No. Meltwater announced its acquisition of Klear in April 2021, and the klear.com homepage now redirects to Meltwater's influencer marketing page. The "Klear" name still appears in redirect parameters and legacy material, but the product is sold as part of the Meltwater suite.
What are the main Klear (now Meltwater) competitors?
They fall into three groups. Enterprise suites such as CreatorIQ compete on program management for large teams. Discovery databases such as Modash (350M+ public profiles, plans from $199/month) and HypeAuditor compete on search and audience analytics. Self-serve marketplaces such as Collabios compete on booking: European creators with public prices, a Free plan with a 10% brand fee per booking, and payment held until the brand approves the delivery.
How big is the Klear/Meltwater creator database?
Per the Meltwater Influencer Marketing product page, the platform draws on a 30M+ creator database. Other tools index larger pools (Modash claims 350M+ public profiles, HypeAuditor 227M+), so "largest" depends on how each platform counts.
How much does Klear/Meltwater cost?
Not publicly disclosed. The Meltwater influencer marketing page offers "Request a demo" and "Request pricing" rather than showing tier prices, so the quote depends on the modules and seats you buy. Collabios publishes its brand fee instead: 10% per booking on the Free plan, no subscription.
Does Collabios replace Klear for European campaigns?
For booking opt-in European creators with the payment held until approval and a self-serve flow, yes. For Meltwater-style media monitoring, EMV analytics, and AI outreach automation across global markets, Klear/Meltwater remains the broader product. Brands sometimes use both.
Which is better for SMB?
For an SMB that mainly needs to book creators, Collabios is usually the closer fit: no subscription, no sales call, and a 10% brand fee per booking on the Free plan (packages start at €50). Meltwater is sold to teams that also want media monitoring, social listening and outreach automation, and an SMB that needs those should still look at it.
Primary sources
Every claim in this tool is anchored to the underlying regulation or industry source. Open any link to read the original.
Ready to try Collabios? Browse creators free. No subscription, no setup call.
Browse the Directory →