ROI (Return on Investment)

The ratio of revenue generated by a campaign to the campaign’s total cost.

Industry benchmark in 2026 puts well-run micro-influencer campaigns at 3-5x ROI on direct attribution and significantly higher when brand-lift is included. Macro/celebrity-tier campaigns trend lower on direct ROI but contribute more to brand-awareness goals.

Collabios doesn’t mediate post-campaign analytics — brands track ROI in their own attribution stack. The marketplace shows the cost side at booking time (public per-service prices and the exact deliverables), so the inputs to the ROI calculation aren’t a black box.