Sponsored Post
A single piece of content posted by a creator that has been paid for — directly or in-kind — by a brand.
In short
A sponsored post is a single piece of creator content, such as an Instagram post, a TikTok video or a YouTube integration, that a brand has paid for in money or in kind. The sponsored nature must be clearly disclosed under rules such as FTC 16 CFR Part 255 in the US and the ASA CAP Code in the UK, typically with #ad, a Paid Partnership label or the platform’s built-in partnership tool.
A sponsored post is the most common unit of influencer marketing: one Instagram post, one TikTok video, one YouTube integration. The legal/regulatory requirement under FTC, ASA, AGCM, SKR and other national rules is that the sponsored nature be clearly disclosed (typically with #ad, "Paid partnership with [Brand]", or the platform’s built-in partnership tool).
Sponsored post pricing varies by platform, follower count, niche, and required deliverables (in-feed post, story set, Reel, carousel). Most rate cards itemise these separately — a brand can buy "1 Reel + 3 Stories" without committing to a longer-term partnership.
Frequently asked questions
How should a creator disclose a sponsored post?
Use the platform’s native tool (Paid Partnership on Instagram, the branded-content label on TikTok) and add a clear plain-language label such as #ad where national rules ask for it. Place disclosure where people see it, at the start of the caption rather than buried among hashtags.
European creators: profiles and prices
1k–10kBeatriseFrom €50Ķekava, Latvia
10k–50kClaudia GuerraFrom €50Gandia, Spain
1k–10kVerginia PereiraFrom €50Porto, Portugal
1k–10kEleonora SechiFrom €200Municipio Roma VIII, Italy
- Public prices per service
- Payment held until approval
- No subscription required
Search
Filter creators by niche, platform and location.
Book and pay
Creators set public prices. Your payment is held until you approve the delivery.
Receive the content
The content is delivered inside the platform and you review it before payment is released.
The sponsored post disclosure guide sets out the FTC Endorsement Guides and the second national label a European creator may owe.
Collabios bookings are explicitly paid partnerships under the FTC and equivalent EU rules — brands and creators should follow each platform’s native disclosure mechanism (Paid Partnership tag on Instagram, branded-content label on TikTok, etc.) when publishing the delivered content.
What this means for your brand
For a brand, this term comes down to one booking decision. The table shows what you pick on Collabios for each need.
| If you need | You book on Collabios |
|---|---|
| A fixed price per deliverable | Each creator lists public prices per service, and you compare them before you book. |
| Paying only when you book | No subscription: you pay the creator’s price plus a service fee on each booking. |
| Control over payment | Your payment is held until you approve the delivery. |
| A creator who does not accept | If the creator declines or does not accept, you are refunded in full, service fee included. |
Creators on Collabios are based across Europe, and the search covers all of them: filter by country, platform and niche to see who fits.
Ready to look at real profiles? Browse European creators on Collabios and compare their public prices.
How to book a creator on Collabios
| Step | What you do |
|---|---|
| Search | Filter creators by country, platform and niche, and compare their public prices. |
| Choose a package | Pick the service you need; package prices start at €50. You pay the creator’s price plus a 10% service fee at checkout, with no subscription. |
| The creator accepts | The creator has 72 hours to accept. If they decline or do not accept, you get a full refund, service fee included. |
| Review and approve | The content arrives in the order. Your payment stays held until you approve the delivery. |
Agency, freelancer or marketplace?
| Agency | Freelancer | Collabios (marketplace) | |
|---|---|---|---|
| Who runs the work | The agency plans and manages it for you. | You brief and manage one person directly. | You do: you choose the creators and the packages. |
| How you pay | Usually fees or a margin on top of the creator costs. | The freelancer’s quote, agreed case by case. | The creator’s public price plus a service fee; payment held until you approve. |
| Commitment | Often a retainer or a project contract. | Usually per project. | No subscription; you pay per booking. |
| Best when | You want someone to run a full campaign. | You have a recurring need and one person you trust. | You want to compare creators and book them yourself. |
Booking creators: questions from brands
Where can I book creators for this?
On Collabios you can browse European creators by country, platform and niche, compare their public prices and book a package directly. An agency or a freelancer is the alternative if you want someone to run the whole campaign for you.
How does payment work when I book a creator?
You pay at checkout and the payment is held until you approve the delivery. If the creator declines or does not accept in time, you are refunded in full, service fee included.
Do I need a subscription to book creators?
No. There is no subscription today: you pay per booking, and nothing if you do not book.
For creators: get booked on Collabios
Brands book creators like you at the prices you set. Joining is free for creators based in Europe.
- You set your own public price for each service you offer.
- The brand’s payment is held until it approves your delivery, then paid out to you through Stripe.
- There is no subscription: Collabios charges a flat 15% commission on a completed order.
Three steps to start
- Create your free profile with your platforms and niche.
- Set a price for each service you want to sell.
- Accept bookings within 72 hours, deliver in the order and get paid once the brand approves.
Questions from creators
How do I get paid as a creator on Collabios?
The brand pays when it books, and Collabios holds the payment until the brand approves your delivery. After approval the money is paid out to you through Stripe.
Your next step
Brands can browse European creators by country, platform and niche and compare public prices; for the full process, read the guide to hiring influencers.
Booking and payment questions
Where can I book creators for sponsored posts?
Collabios is a marketplace where a brand books creators directly from public per-service prices in euros. Agencies, freelance contacts and creators’ own media kits are the other routes, and the disclosure label should be written into the brief whichever you use.
Related Terms
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