Instagram’s and Meta’s native disclosure label for sponsored creator content — both the regulatory disclosure and the platform feature.
Beyond the regulatory function, the Paid Partnership tag is required for the brand to run the creator’s post as a whitelisted ad later. Without it, ad-amplification options are limited.
Brands and creators using Collabios should follow each platform’s native disclosure rules when publishing deliverables — Paid Partnership on Instagram/Facebook, branded-content label on TikTok, and the equivalent labels elsewhere.
