Engagement Rate Calculator: Instagram, TikTok, YouTube, Facebook, LinkedIn, X
Free engagement rate calculator for Instagram, TikTok, YouTube, Facebook, LinkedIn and X with 2026 European tier benchmarks. Whether you're a UK creator benchmarking your own performance against a tier floor, or a worldwide brand team vetting a creator shortlist before booking, enter followers, average likes, and average comments to get the engagement rate plus a verdict (suspicious, below average, average, good, excellent) tuned to platform and follower tier.
Engagement is above the healthy minimum. This creator's audience is active and reachable; brands often see better ROI on these than on macro-celebrity bookings at the same spend.
Healthy benchmark · Micro instagram
Below
< 0.8%
Good
≥ 3%
Excellent
≥ 5%
Formula: (likes + comments) / followers × 100
ⓘ Benchmarks are 2026 European market reference ranges synthesised from publicly-disclosed creator rate cards and industry reports. Treat as guidance — actual buying decisions should factor in audience country, niche, and recent performance trend.
Instagram engagement rate benchmarks by follower tier (2026)
On Instagram in 2026, nano creators (1K–10K followers) average a healthy 5%+ engagement rate, micro creators (10K–100K) 3%+, macro creators (100K–1M) 1.5%+, and celebrity accounts (1M+) 0.8%+, per HypeAuditor, Klear, Modash and Influencer Marketing Hub benchmark data. TikTok runs roughly 2–3× higher than Instagram at the same tier because the For You feed pushes content to non-followers; YouTube and Facebook sit below Instagram. Engagement below the suspicious-low threshold for a tier is the single most reliable signal of bought followers.
Follower tier
Range
Healthy (Instagram)
Excellent (Instagram)
Suspicious-low (Instagram)
Nano
1K–10K
≥ 5%
≥ 8%
< 1%
Micro
10K–100K
≥ 3%
≥ 5%
< 0.8%
Macro
100K–1M
≥ 1.5%
≥ 3%
< 0.5%
Celebrity
1M+
≥ 0.8%
≥ 2%
< 0.3%
Reference ranges for the 2026 European market, not proprietary medians. TikTok, YouTube and UGC thresholds differ by platform — switch the platform in the calculator above to see each set.Sources: HypeAuditor State of Influencer Marketing 2026; Klear Q4 2025 Creator Report; Modash audit methodology 2026; Influencer Marketing Hub European Benchmarks 2026; SociaVault + Statista 2026.
How to calculate engagement rate
Four-step workflow used by every tier in the calculator.
Pick the platform
Instagram, TikTok, or YouTube — each has its own benchmark range because algorithms surface content differently.
Enter the follower count
Use the creator's public follower number on the platform you picked. The tool maps it to the right tier (nano, micro, mid, macro, celebrity).
Enter average likes and comments per post
Take the last 9–12 non-promotional posts, average the likes and comments. Skip giveaways and brand spikes.
Read the engagement rate and verdict
You get the rate as a percentage plus a verdict (suspicious low, below average, average, good, excellent) tuned to the platform and tier.
Ilustrační příklad
Příklad scénáře: Vetting a shortlisted creator whose rate looks too good
A brand team has three micro-creators (40K-60K followers) shortlisted for a booking and one is quoting 30% below the other two. Before signing, they run each handle through the calculator: followers, average likes, average comments across the last nine posts.
The cheap creator returns a 0.9% engagement rate — below the micro-tier floor and flagged "suspicious." The other two sit at 3.4% and 4.1%, comfortably in the "good" band. The low number is the tell: the discounted rate reflects a partly-inflated audience, not a bargain. The team drops the outlier and books the two genuine creators at fair market rate.
The same tool serves the other side of the table. A creator benchmarking before sending a rate card runs their own numbers, lands at 4.1% against a 3% micro floor, and now has a defensible line for the pitch ("my engagement sits well above the micro-tier benchmark") instead of quoting a rate with nothing behind it.
Srovnání s dalšími nástroji
Pro části tohoto procesu existují i jiné bezplatné nástroje. Takto si Collabios vede v kritériích, která pro evropské kampaně nejvíce záleží.
Collabios
HypeAuditor
Modash
Phlanx
Free engagement calculation without signup
✓ Ano
✓ Ano
✓ Ano
✓ Ano
Tier-aware verdict (nano/micro/macro floor)
✓ Ano
× Ne
EU-market tier benchmarks cited on-page
✓ Ano
Global
Global
Global
Deep audience-quality / fake-follower audit
× Ne
✓ Ano
✓ Ano
Act on the result (book vetted creators in-app)
✓ Ano
× Ne
× Ne
× Ne
Localized in 9 languages
✓ Ano
EN only
EN only
EN only
Verified July 2026 against each provider's public free calculator. When the alternative is better: for a forensic audience-quality audit — follower authenticity scored at scale, audience geography, and demographic overlap — a paid tool such as HypeAuditor or Modash goes far deeper than any free engagement-rate check. Use this calculator for a fast tier-aware verdict; escalate to a paid audit before a large budget commitment. Cells left blank where the offering isn't publicly confirmed.
Teď najdi tvůrce za tuto cenu
Zapomeň na oslovování naslepo. Collabios ověřuje každého tvůrce, než se objeví ve vyhledávání — země, nika, kvalita publika a bezpečnost značky.
For nano-influencers (under 10K followers), 5%+ is healthy and 8%+ excellent. For micro-influencers (10K-100K), 3%+ is healthy. For macro (100K-1M), 1.5%+ is healthy. For celebrity (1M+), 0.8%+ is healthy. Rates below the suspicious-low threshold of each tier often indicate inflated follower counts.
How do brand teams use engagement rate to vet a creator shortlist before booking?
Brand-side workflow runs in four passes: (1) calculate the headline engagement rate on each shortlisted creator using the platform the campaign will actually run on; (2) compare against the platform-and-tier floor (a 2% engagement on a 50K Instagram account fails the micro 3% floor); (3) check the comment-to-like ratio (30:1 healthy at nano scale, 200:1 signals bot-padded likes); (4) cross-check the audience-country breakdown against the campaign target. Passes 1 and 2 use the Collabios calculator; passes 3 and 4 use the Collabios marketplace verification layer, HypeAuditor or Modash.
Why is TikTok engagement higher than Instagram?
TikTok's algorithm surfaces content to non-followers (the For You feed), so engagement-per-follower numbers run roughly 2-3× Instagram's at the same tier. A healthy nano TikTok creator might hit 10%+ engagement where the same audience size on Instagram would be 5%.
What engagement rate should a brand demand before paying premium rates for a creator?
Premium rates (the top 20% of the tier band — for example €1,200 per Instagram post at the macro tier) should require engagement at or above the upper-mid of the platform-tier floor: Instagram macro 2.5%+, TikTok macro 4%+, YouTube macro 1.5%+, Facebook macro 1%+, LinkedIn macro 3%+, X macro 1%+. Below the upper-mid floor at premium pricing is a soft-pass — either negotiate the price down to mid-band or move to the next creator on the shortlist. A creator who can't defend the engagement floor at premium pricing rarely improves on the campaign deliverable.
My creator scores "suspicious low" — what does that mean?
Engagement well below the industry floor for the tier is the most reliable signal of inflated follower counts (bots, purchased followers) or a stale audience that's lost interest. Worth running a follower-quality audit (Modash, HypeAuditor) before paying premium rates.
How are the benchmarks calculated?
They are synthesised reference ranges drawn from publicly-disclosed creator rate cards, HypeAuditor and Klear annual benchmark reports, and Influencer Marketing Hub pricing studies — calibrated to 2026 European market conditions. They are intentionally ranges (not a single number) because real performance varies by niche, country, and seasonality.
Should I always book the highest engagement creator?
Not always. Engagement is one signal among several (audience demographics, audience country match, niche alignment, brand-safety profile, past performance with similar brands). A 2% engagement macro with the right audience may outperform a 12% engagement nano whose audience doesn't match your buyer.
How do I calculate LinkedIn engagement rate?
LinkedIn engagement rate is (reactions + comments + shares + reposts) divided by followers, multiplied by 100. LinkedIn counts reposts as a first-class signal that Instagram and TikTok ignore, and rates skew high because content is rationed (most users post weekly, not daily) and the audience is professional. Healthy 2026 tier floors: nano (under 10K) 6%+, micro (10K-100K) 4%+, macro (100K-1M) 2%+, celebrity (1M+) 1%+. Select LinkedIn in the calculator above to vet a B2B creator before booking, or to benchmark your own account against the floor.
How do I calculate Facebook engagement rate?
For creator vetting, most brand teams use page-level Facebook engagement: (likes + comments + shares) divided by page followers, multiplied by 100. Facebook runs lower than Instagram or TikTok at every tier because the algorithm has de-prioritised organic creator reach since 2018. Healthy 2026 tier floors: nano (under 10K page followers) 2%+, micro (10K-100K) 1%+, macro (100K-1M) 0.5%+, celebrity (1M+) 0.2%+. A 3% Facebook page engagement at micro is excellent, while the same 3% on Instagram micro is only average, so read the number against the platform floor rather than a global average.
How do I calculate X (Twitter) engagement rate?
X / Twitter engagement rate is (likes + replies + reposts + bookmarks) divided by followers, multiplied by 100. Bookmarks became a first-class engagement signal in 2023 and many third-party calculators still miss them. X runs lower than Instagram at every tier because the platform optimises for impressions over reactions and posting velocity is high. Healthy 2026 tier floors: nano (under 10K) 3%+, micro (10K-100K) 1.5%+, macro (100K-1M) 0.5%+, celebrity (1M+) 0.2%+. Pick X / Twitter in the calculator above to vet a creator before booking, or to benchmark your own posts.
Primární zdroje
Každé tvrzení v tomto nástroji je ukotveno v příslušném předpisu nebo oborovém zdroji. Otevři libovolný odkaz a přečti si originál.
