CPM (Cost per Mille)

The cost per 1,000 impressions — the standard reach pricing metric in influencer marketing and paid media.

CPM (from Latin "mille" = thousand) lets brands compare reach-based ad spend across creators, platforms, and channels on an apples-to-apples basis. If a creator charges €1,500 for a post that gets 200,000 impressions, the effective CPM is €7.50.

Healthy CPM ranges vary widely by platform, niche, and audience country. In Western Europe in 2026: Instagram Reels run €15-€40 CPM, TikTok €5-€25 CPM, YouTube Shorts €10-€30 CPM. Niche premium (luxury, finance, B2B SaaS) doubles these numbers.

Collabios doesn’t set CPMs — creators publish their fees and brands compute CPM from public impression data. Pricing transparency means every CPM calculation can be done at search time.