CPC (Cost per Click)

The cost paid per click on a tracked link in a creator post — a conversion-focused pricing metric.

CPC matters when the campaign objective is traffic, leads, or sales rather than awareness. A creator post with a trackable link (UTM tags or a unique landing page) that generates 800 clicks on a €1,200 fee has an effective CPC of €1.50.

Influencer CPC is typically more expensive than paid social CPC on the same platform — but the click quality is usually much higher because the audience trusts the creator. Brands optimising for CPC alone often miss this difference and underweight influencer spend.

On Collabios, brands routinely add trackable UTMs to creator deliverables to compute CPC themselves. The platform doesn’t mediate the link— it stays a direct brand-to-customer click.