Paid Partnership

Instagram’s and Meta’s native disclosure label for sponsored creator content — both the regulatory disclosure and the platform feature.

On Instagram and Facebook, "Paid Partnership with [Brand]" is the platform-built disclosure label that appears above a creator’s sponsored post. The creator tags the brand as a business partner, the post is automatically flagged, and the brand gets access to analytics in Meta Business Suite. This is the recommended way to disclose paid content on Meta platforms because it meets FTC, ASA, and most EU national disclosure requirements simultaneously.

Beyond the regulatory function, the Paid Partnership tag is required for the brand to run the creator’s post as a whitelisted ad later. Without it, ad-amplification options are limited.

Brands and creators using Collabios should follow each platform’s native disclosure rules when publishing deliverables — Paid Partnership on Instagram/Facebook, branded-content label on TikTok, and the equivalent labels elsewhere.