Macro-Influencer

A creator with 100,000 to 1 million followers — high reach, more polished content, costs an order of magnitude more than micros.

Macro-influencers sit between micro creators and celebrity tier. They typically work with an agent or management company, produce highly polished content, and have refined media kits with rate cards. Engagement rates are lower than micros (usually 1-3%) but the absolute reach is much larger.

Pricing for macro-influencers in 2026 ranges from €1,500 to €10,000+ per post depending on platform and niche. Macros are well-suited for product launches and brand-awareness campaigns where reach trumps engagement. Many require a 30-day exclusivity window in the same product category.

Filter for macro-influencers on Collabios by follower count (100K-1M). Every macro on the platform has gone through identity and audience-quality verification.