Whitelisting
The practice of a creator granting a brand permission to run paid ads from the creator’s own social media handle.
In short
Whitelisting is the practice of a creator granting a brand permission to run paid ads from the creator’s own social handle, so the ad appears under the creator’s name instead of the brand’s. It is called Partnership Ads on Meta and Spark Ads on TikTok, and it requires the creator to grant access through Meta Business Suite or TikTok Ads Manager. It is priced separately from the content itself and should be agreed before production.
Whitelisting (sometimes called "creator licensing", "Spark Ads" on TikTok, "Partnership Ads" on Meta) lets a brand pay to amplify a creator’s organic post, with the ad showing the creator’s handle as the publisher rather than the brand’s. The format is popular because viewers see what looks like a creator recommendation in their feed.
Whitelisted ads typically require: (1) the creator granting access via Meta Business Suite or the TikTok Ads Manager, (2) a defined exclusivity window agreed in writing, and (3) a separate fee on top of the base content production fee. The fee and the window vary by creator, so agree both before the content is produced.
European creators: profiles and prices
10k–50kWidad el harrakFrom €50Madrid, Spain
Yuretzy Dayana SanchezFrom €50Borriana, Spain
1k–10kPatricia - Maria BoțogFrom €50Cluj-Napoca, Romania
0–1kJose PEREZFrom €50Rennes, France
- Public prices per service
- Payment held until approval
- No subscription required
Search
Filter creators by niche, platform and location.
Book and pay
Creators set public prices. Your payment is held until you approve the delivery.
Receive the content
The content is delivered inside the platform and you review it before payment is released.
For access setup and how to price the ad rights, read the whitelisting and paid amplification guide.
Frequently asked questions
Whitelisting meaning: what does whitelisting mean in influencer marketing?
In influencer marketing, whitelisting means a creator gives a brand permission to run paid ads through the creator’s own account, so the ad appears under the creator’s handle. On Meta the format is called Partnership Ads (branded content ads in earlier wording) and on TikTok it is called Spark Ads.
How do you define whitelisting on social media?
Whitelisting is a creator’s permission for a brand to run paid ads through the creator’s own social account, so the ad shows the creator’s handle. That is the whole definition of whitelisting: the creator keeps the account and the content, and the brand only gets ad access for an agreed window.
How should a creator price whitelisting?
Quote it as a separate line on the rate card, on top of the base content fee, and state how long the brand may run ads from your handle. Whitelisting lets a brand spend ad budget under your identity, so a longer window or extra exclusivity should cost more.
On Collabios, the requirements form you complete after checkout asks whether you will use the content for ads and has a free-text field for anything else. Write the whitelisting window there and agree any extra fee with the creator before the content is made, which avoids a post-delivery negotiation.
What this means for your brand
For a brand, this term comes down to one booking decision. The table shows what you pick on Collabios for each need.
| If you need | You book on Collabios |
|---|---|
| A look at the creator’s profile | The profile lists platform, niche, location and the price of each service. |
| Clear terms for the job | The package details sit in the order, and you chat with the creator there once you have booked. |
| Disclosure and contract basics | Free disclosure and contract generators are available on Collabios. |
| Approval of the result | From the order you approve the delivery, ask for a revision or open a dispute. |
Creators on Collabios are based across Europe, and the search covers all of them: filter by country, platform and niche to see who fits.
Ready to look at real profiles? Browse European creators on Collabios and compare their public prices.
How to book a creator on Collabios
| Step | What you do |
|---|---|
| Search | Filter creators by country, platform and niche, and compare their public prices. |
| Choose a package | Pick the service you need; package prices start at €50. You pay the creator’s price plus a 10% service fee at checkout, with no subscription. |
| The creator accepts | The creator has 72 hours to accept. If they decline or do not accept, you get a full refund, service fee included. |
| Review and approve | The content arrives in the order. Your payment stays held until you approve the delivery. |
Agency, freelancer or marketplace?
| Agency | Freelancer | Collabios (marketplace) | |
|---|---|---|---|
| Who runs the work | The agency plans and manages it for you. | You brief and manage one person directly. | You do: you choose the creators and the packages. |
| How you pay | Usually fees or a margin on top of the creator costs. | The freelancer’s quote, agreed case by case. | The creator’s public price plus a service fee; payment held until you approve. |
| Commitment | Often a retainer or a project contract. | Usually per project. | No subscription; you pay per booking. |
| Best when | You want someone to run a full campaign. | You have a recurring need and one person you trust. | You want to compare creators and book them yourself. |
Booking creators: questions from brands
Where can I book creators for this?
On Collabios you can browse European creators by country, platform and niche, compare their public prices and book a package directly. An agency or a freelancer is the alternative if you want someone to run the whole campaign for you.
How does payment work when I book a creator?
You pay at checkout and the payment is held until you approve the delivery. If the creator declines or does not accept in time, you are refunded in full, service fee included.
Do I need a subscription to book creators?
No. There is no subscription today: you pay per booking, and nothing if you do not book.
For creators: get booked on Collabios
Brands book creators like you at the prices you set. Joining is free for creators based in Europe.
- You set your own public price for each service you offer.
- The brand’s payment is held until it approves your delivery, then paid out to you through Stripe.
- There is no subscription: Collabios charges a flat 15% commission on a completed order.
Three steps to start
- Create your free profile with your platforms and niche.
- Set a price for each service you want to sell.
- Accept bookings within 72 hours, deliver in the order and get paid once the brand approves.
Questions from creators
How do I get paid as a creator on Collabios?
The brand pays when it books, and Collabios holds the payment until the brand approves your delivery. After approval the money is paid out to you through Stripe.
Your next step
Brands can browse European creators by country, platform and niche and compare public prices; for the full process, read the guide to hiring influencers.
Booking and payment questions
Can I request whitelisting when I book a creator on Collabios?
Yes. Collabios is a marketplace where you book creators yourself. After checkout the requirements form asks whether you will use the content for ads and has a free-text field, so add the whitelist window there and agree any extra fee with the creator before the content is made, so the ad rights are not renegotiated after delivery.
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