Micro-Influencer
A creator with roughly 10,000 to 100,000 followers — small enough to maintain high engagement, large enough to drive measurable campaign results.
In short
A micro-influencer is a creator with roughly 10,000 to 100,000 followers, an audience small enough to share one specific interest such as fitness, beauty or parenting and large enough to deliver measurable campaign results. Brands use them for targeted campaigns, often booking several at once instead of one larger creator.
Micro-influencers are the sweet spot for most brand campaigns. Micro-influencers often see stronger engagement per follower (likes + comments per follower) than larger accounts, though the gap varies by platform and niche and should be checked against a creator’s own post insights. A micro-influencer’s follower base usually shares one specific interest — fitness, beauty, parenting, gaming — which makes them well-suited for targeted brand campaigns.
Pricing for micro-influencers varies widely by platform, niche, follower count and deliverable, so compare public rate cards instead of relying on an average. UGC-only deliverables (no posting on the creator’s feed) are often priced lower. Many brands spread a campaign across several micro-influencers rather than one macro creator with the same combined reach.
Frequently asked questions
Am I a micro-influencer, and how should I price my work?
With roughly 10,000 to 100,000 followers you sit in the micro tier. Publish a rate card with a price per deliverable and base it on your niche, platform and the usage rights you grant rather than on a flat average.
European creators: profiles and prices
50k–100kZeus RiccelliFrom €1000Vlijmen, Netherlands
1k–10kAlicia Rodríguez reyFrom €50Tomelloso, Spain
1k–10kDenys CherednychenkoFrom €50Barcelona, Spain
1k–10kEleonora SechiFrom €200Municipio Roma VIII, Italy
- Public prices per service
- Payment held until approval
- No subscription required
Search
Filter creators by niche, platform and location.
Book and pay
Creators set public prices. Your payment is held until you approve the delivery.
Receive the content
The content is delivered inside the platform and you review it before payment is released.
For examples of how brands recruit this tier, read brands that work with micro-influencers and how to build a program of your own.
On Collabios, set the follower-count slider in search to 10K-100K to list micro-influencers across Instagram, TikTok, YouTube, and UGC.
What this means for your brand
For a brand, this term comes down to one booking decision. The table shows what you pick on Collabios for each need.
| If you need | You book on Collabios |
|---|---|
| Content for your own channels | A UGC creator package, priced per deliverable by the creator. |
| Posts on the creator’s own profile | An Instagram, TikTok or YouTube package at the creator’s public price. |
| A specific audience or market | The country, platform and niche filters, so you only compare creators who fit. |
| A first test before a bigger budget | A single package, so you can judge the result before you book more. |
Creators on Collabios are based across Europe, and the search covers all of them: filter by country, platform and niche to see who fits.
Ready to look at real profiles? Browse European creators on Collabios and compare their public prices.
How to book a creator on Collabios
| Step | What you do |
|---|---|
| Search | Filter creators by country, platform and niche, and compare their public prices. |
| Choose a package | Pick the service you need; package prices start at €50. You pay the creator’s price plus a 10% service fee at checkout, with no subscription. |
| The creator accepts | The creator has 72 hours to accept. If they decline or do not accept, you get a full refund, service fee included. |
| Review and approve | The content arrives in the order. Your payment stays held until you approve the delivery. |
Agency, freelancer or marketplace?
| Agency | Freelancer | Collabios (marketplace) | |
|---|---|---|---|
| Who runs the work | The agency plans and manages it for you. | You brief and manage one person directly. | You do: you choose the creators and the packages. |
| How you pay | Usually fees or a margin on top of the creator costs. | The freelancer’s quote, agreed case by case. | The creator’s public price plus a service fee; payment held until you approve. |
| Commitment | Often a retainer or a project contract. | Usually per project. | No subscription; you pay per booking. |
| Best when | You want someone to run a full campaign. | You have a recurring need and one person you trust. | You want to compare creators and book them yourself. |
Booking creators: questions from brands
Where can I book creators for this?
On Collabios you can browse European creators by country, platform and niche, compare their public prices and book a package directly. An agency or a freelancer is the alternative if you want someone to run the whole campaign for you.
How does payment work when I book a creator?
You pay at checkout and the payment is held until you approve the delivery. If the creator declines or does not accept in time, you are refunded in full, service fee included.
Do I need a subscription to book creators?
No. There is no subscription today: you pay per booking, and nothing if you do not book.
For creators: get booked on Collabios
Brands book creators like you at the prices you set. Joining is free for creators based in Europe.
- You set your own public price for each service you offer.
- The brand’s payment is held until it approves your delivery, then paid out to you through Stripe.
- There is no subscription: Collabios charges a flat 15% commission on a completed order.
Three steps to start
- Create your free profile with your platforms and niche.
- Set a price for each service you want to sell.
- Accept bookings within 72 hours, deliver in the order and get paid once the brand approves.
Questions from creators
How do I get paid as a creator on Collabios?
The brand pays when it books, and Collabios holds the payment until the brand approves your delivery. After approval the money is paid out to you through Stripe.
Your next step
Brands can browse European creators by country, platform and niche and compare public prices; for the full process, read the guide to hiring influencers.
Booking and payment questions
Where can I book micro-influencers?
On Collabios, a marketplace, a brand can filter creators by follower count (10K to 100K) across Instagram, TikTok, YouTube and UGC and book them directly from public prices. Agencies and a brand’s own outreach are the alternatives.
Related Terms
Ready to find influencers that fit your campaign?
Browse the Directory →