Gifting

Synonymous with product seeding — sending free product to creators without a posting requirement.

Whether to gift, pay flat-fee, or do both depends on the campaign goal. Gifting alone is hardest to scale because the conversion-to-post rate is unpredictable. Combining gifting with a follow-up paid booking ("brands we gifted to who liked the product") consistently produces higher-quality content.

Collabios doesn’t mediate gifting deliveries — brands and creators arrange shipping directly via the pre-hire chat — but it keeps gifting and paid bookings clearly separate so neither party assumes the other.