The legal requirement to clearly disclose any material connection between a creator and a brand in promotional content.
Penalties for non-compliance can include fines to both brand and creator, and in repeat-offender cases, advertising bans. Major brands have been fined seven figures for not enforcing disclosure on creator partners.
Collabios verifies legal-entity compliance at creator onboarding under each market’s national rules (UWG, ASA, AGCM, SKR, Loi Influenceurs, etc.), but the disclosure on each individual post is the creator’s and brand’s shared responsibility — the platform isn’t the publisher.
