Poland Influencer Disclosure Rules 2026

Influencer disclosure rules in Poland: the wording the local regulator prefers, where to place it and which variants it rejects. Pick a platform and collaboration type below, then copy the line for your caption.

Platform

Type of collaboration

This country's regulator explicitly rejects English-only hashtags like #ad or #sponsored. The disclosure must be in the local language.

Required disclosure

Reklama

Also acceptable

Materiał reklamowy

Płatna współpraca z [marką]

#reklama

✗ NOT acceptable

#ad

#sponsored

#colab

#współpraca alone (ambiguous)

Where to place it

Na początku postu, przed innym tekstem
W języku polskim, czytelnie
W filmach: napis na ekranie podczas części promocyjnej

Penalties and official sources

⚠ Penalties for non-compliance

UOKiK nałożył kary administracyjne na influencerów i marki w wysokości od kilku tysięcy do kilkuset tysięcy złotych za brak prawidłowego oznaczania reklam.

Source

→ UOKiK — Rekomendacje dla influencerów

ⓘ This is general guidance based on publicly available regulatory sources, not legal advice. Every campaign should be reviewed by qualified counsel in the target jurisdiction before launch.

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Rekomendacje UOKiK dla influencerów

UOKiK — Urząd Ochrony Konkurencji i Konsumentów · 2022

Poland's UOKiK (Office of Competition and Consumer Protection) issued binding recommendations for influencers in 2022 with active fining since 2023. Hidden advertising (cryptoreklama) is sanctioned under the Act on Counteracting Unfair Market Practices.

FAQ

Is #ad enough in Poland?

Not on its own. The rules overseen by UOKiK — Urząd Ochrony Konkurencji i Konsumentów expect a clear label the local audience understands, so use the local-language wording from the generator above rather than an English-only hashtag.

What law governs influencer disclosure in Poland?

Rekomendacje UOKiK dla influencerów (2022), enforced by UOKiK — Urząd Ochrony Konkurencji i Konsumentów. UOKiK nałożył kary administracyjne na influencerów i marki w wysokości od kilku tysięcy do kilkuset tysięcy złotych za brak prawidłowego oznaczania reklam.

Does gifted content require disclosure in Poland?

Yes. Prezent od [marka] is the regulator-preferred wording. See the generator above for accepted alternatives.

Other EU countries

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Feito pela Collabios · O marketplace europeu de influencers

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