Running an influencer campaign with Poland-based audience? This page surfaces the exact disclosure rules enforced by the local regulator — the regulator-preferred wording, where to place it, the alternative forms that are accepted, and the variants that are explicitly rejected.
Use the generator below to pick the platform and the type of collaboration (paid post, gifted, affiliate, whitelisted). The output is what to put at the start of the caption, verbatim. Click any chip to copy it.
Platform
Type of collaboration
Paid post
This country's regulator explicitly rejects English-only hashtags like #ad or #sponsored. The disclosure must be in the local language.
Required disclosure
Reklama
Also acceptable
Materiał reklamowy
Płatna współpraca z [marką]
#reklama
✗ NOT acceptable
#ad
#sponsored
#colab
#współpraca alone (ambiguous)
Where to place it
Na początku postu, przed innym tekstem
W języku polskim, czytelnie
W filmach: napis na ekranie podczas części promocyjnej
⚠ Penalties for non-compliance
UOKiK nałożył kary administracyjne na influencerów i marki w wysokości od kilku tysięcy do kilkuset tysięcy złotych za brak prawidłowego oznaczania reklam.
ⓘ This is general guidance based on publicly available regulatory sources, not legal advice. Every campaign should be reviewed by qualified counsel in the target jurisdiction before launch.
Rekomendacje UOKiK dla influencerów
UOKiK — Urząd Ochrony Konkurencji i Konsumentów · 2022
Poland's UOKiK (Office of Competition and Consumer Protection) issued binding recommendations for influencers in 2022 with active fining since 2023. Hidden advertising (cryptoreklama) is sanctioned under the Act on Counteracting Unfair Market Practices.
Agora encontre um creator com esse valor
Esqueça a prospecção fria. O Collabios verifica cada creator antes de aparecer na busca — país, nicho, qualidade da audiência e segurança da marca.
No — the local regulator (UOKiK — Urząd Ochrony Konkurencji i Konsumentów) explicitly rejects English-only hashtags. The disclosure must be in the local language. Use the generator above for the exact wording.
What law governs influencer disclosure in Poland?
Rekomendacje UOKiK dla influencerów (2022), enforced by UOKiK — Urząd Ochrony Konkurencji i Konsumentów. UOKiK nałożył kary administracyjne na influencerów i marki w wysokości od kilku tysięcy do kilkuset tysięcy złotych za brak prawidłowego oznaczania reklam.
Does gifted content require disclosure in Poland?
Yes. Prezent od [marka] is the regulator-preferred wording. See the generator above for accepted alternatives.
