Ireland Influencer Disclosure Rules 2026

Influencer disclosure rules in Ireland: the wording the local regulator prefers, where to place it and which variants it rejects. Pick a platform and collaboration type below, then copy the line for your caption.

Platform

Type of collaboration

Required disclosure

#ad

Also acceptable

Paid partnership with [brand]

Advert

#advert

✗ NOT acceptable

#spon

#sponsored

#collab

#in association with

brand @-tag alone

Where to place it

At the start of the caption, immediately visible without expanding "See more"
Equally prominent as the surrounding text (size, contrast)
In video content: on-screen text during the relevant portion
Not hidden in a hashtag wall at the end

Penalties and official sources

⚠ Penalties for non-compliance

ASAI itself has no direct fining power but rulings are public and binding on members. The CCPC (Competition and Consumer Protection Commission) has statutory power under the Consumer Protection Act 2007 to issue compliance notices, impose administrative fines, and initiate criminal proceedings against brands and influencers for misleading commercial practices. ASAI's 2024 guidance places the primary responsibility for disclosure on the advertiser, not the creator.

Source

→ ASAI — Influencer Guidance (PDF, 2024)→ ASAI — Press release on primary responsibility

ⓘ This is general guidance based on publicly available regulatory sources, not legal advice. Every campaign should be reviewed by qualified counsel in the target jurisdiction before launch.

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ASAI Code + Consumer Protection Act 2007 (CCPC enforcement)

ASAI / CCPC · 2024

Ireland's influencer marketing is governed by the ASAI (Advertising Standards Authority for Ireland) Code via self-regulation plus the Consumer Protection Act 2007 enforced by the CCPC (Competition and Consumer Protection Commission). Primary responsibility for disclosure rests with the advertiser per ASAI's 2024 guidance. The CCPC has statutory power to impose administrative fines and initiate criminal proceedings for breaches of consumer-protection law.

FAQ

Is #ad enough in Ireland?

Usually yes: ASAI / CCPC accepts #ad as a primary disclosure. Placement still matters: it must be at the start of the caption, before any other text.

What law governs influencer disclosure in Ireland?

ASAI Code + Consumer Protection Act 2007 (CCPC enforcement) (2024), enforced by ASAI / CCPC. ASAI itself has no direct fining power but rulings are public and binding on members. The CCPC (Competition and Consumer Protection Commission) has statutory power under the Consumer Protection Act 2007 to issue compliance notices, impose administrative fines, and initiate criminal proceedings against brands and influencers for misleading commercial practices. ASAI's 2024 guidance places the primary responsibility for disclosure on the advertiser, not the creator.

Does gifted content require disclosure in Ireland?

Yes. #ad is the regulator-preferred wording. See the generator above for accepted alternatives.

Other EU countries

France Germany Spain Italy Netherlands Belgium Portugal Austria Switzerland Poland Sweden United Kingdom

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