Nano-Influencer

A creator with under 10,000 followers — typically the highest engagement rate per follower and the most affordable to work with.

Nano-influencers, sometimes called "everyday creators", have small but tightly engaged audiences. Their followers are often genuine friends, family, and local community — which produces engagement rates frequently above 5%, far above any larger tier. Nanos are ideal for hyper-local campaigns, niche product launches, and seeding initiatives where authenticity matters more than reach.

Pricing for nano-influencers in 2026 typically ranges from €30-€150 per post. Some brands run "gifting" campaigns where nanos receive product samples in exchange for an optional post — at this scale the relationship is more direct than at higher tiers.

Collabios surfaces nano-influencers as a dedicated filter so brands running affordable, high-volume campaigns can find a roster of 50+ small creators in a single niche.