Free Influencer Contract Template — EU & UK Compliant (2026)
Generate a free influencer contract template, EU & UK compliant for 2026. Includes the mandatory terms of France's Loi 2023-451 (Article 8) and the Décret 2025-1137 €1,000-rule, adapted to 13 EU markets plus UK (Germany's UWG, Spain's RD 444/2024, Italy's TUSMA, etc.). Downloadable as PDF, no signup, no watermark, ready to sign after your lawyer's review.
Audience country (governs the contract)
Brand details
Creator details
Deal terms
How to generate a compliant influencer contract
Four-step workflow that produces a contract with the mandatory clauses for the target EU jurisdiction.
Pick the governing country
Select the EU jurisdiction the contract is governed by — France, Germany, Spain, Italy and 9 more. The tool injects mandatory clauses from the local law (Loi Influenceurs, UWG, RD 444/2024, AGCOM TUSMA, etc.).
Pick the partnership type
Single paid post, gifted product, long-term ambassador, or UGC licensing. Each pulls a different deliverables and usage-rights template.
Fill in brand and creator details
Legal entity names, addresses and VAT IDs, deliverables, fees, payment terms, exclusivity window, usage-rights duration. The tool flags missing items the regulator considers material.
Download the contract
You get a ready-to-sign agreement with the mandatory disclosure clause, the local-law-required termination grounds, and the indemnity/insurance language the country demands.
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Περιήγηση σε επαληθευμένους Ευρωπαίους creators →FAQ
What is the difference between an influencer contract and a UGC contract?
An influencer contract licenses a creator to publish content on their own audience (in-feed Instagram post, Story, Reel, TikTok video, YouTube integration). The fee covers the production of the content plus the publication to the creator's followers plus a defined usage-rights window. A UGC (user-generated content) contract licenses a creator to produce content for the brand to publish on the brand's own channels. No publication to the creator's audience — the brand uses the asset on its own social, paid media, website, or email. UGC is typically priced at €50-€500 per 15-30 second video, dramatically cheaper than an influencer post, because the creator isn't lending their audience or their endorsement. French-language UGC contracts are available separately at /fr/tools/contrat-ugc.
What clauses must an influencer contract include in 2026?
A 2026 influencer contract must carry the mandatory terms set by Article 8 of France's Loi 2023-451: identity, contact details and fiscal residence of the parties, nature of the assignment, remuneration and fair-market valuation of in-kind benefits, the parties' rights and obligations including intellectual property, and submission to French law. In practice a complete contract also adds the mandatory ad-disclosure wording, a governing-law clause, enhanced protections for under-16 creators, an EU legal representative if the brand is outside the EU, excluded product categories, and the consequences of a regulator takedown. Décret 2025-1137 sets the €1,000 ex-VAT threshold above which this written contract becomes mandatory. The Collabios generator produces a compliant draft automatically.
Is a written influencer contract mandatory in the EU?
In France, yes — since 1 January 2026, Décret 2025-1137 requires a signed written contract for any partnership above €1,000 net per year per partnership (cash + in-kind at fair-market value). Without a written contract the partnership is null — the brand loses all rights to the content, and the DGCCRF can fine up to €300,000 (doubled on second offence). Other EU countries (Germany, Spain, Italy, Netherlands) don't have the same threshold yet but are moving in the same direction under the EU Digital Fairness Act.
Where can I get a free sample influencer contract for an EU campaign?
The generator on this page produces one. Pick the audience country, the partnership type and the deal terms, and it outputs a sample influencer contract carrying that country's required wording: the Article 8 mentions of Loi 2023-451 for France, the UWG §5a ad-labelling duty for Germany, the RD 444/2024 disclosure for Spain, the AGCom Codice di Condotta declaration for Italy. Print to PDF, no signup, no watermark. Generic samples circulating online are usually US-drafted and carry US governing law, which is an expensive thing to discover after a European campaign has already run. Treat any sample, this one included, as a starting draft for a qualified local lawyer to review.
Can I download the influencer contract template as a PDF?
Yes. The Print button opens a clean print view that your browser saves directly as a PDF (Cmd/Ctrl+P → Save as PDF). The free influencer contract PDF you download contains the mandatory terms of Article 8 of Loi 2023-451 + the country-specific ad-disclosure wording. No signup, no watermark, ready to send to a lawyer for final review.
What is the difference between an influencer agreement and a brand partnership contract?
In practice, influencer contract, influencer agreement, brand-influencer partnership contract, and creator collaboration agreement all describe the same legal object: a paid agreement between a brand and a creator for promotional content. Loi 2023-451 uses "influence commerciale" as the legal reference term. Our generator produces either label — the substance and mandatory clauses are identical.
Does this work for the UK, Ireland, Australia, or New Zealand?
Yes. The generator produces an English-language contract with UK consumer-protection clauses (ASA CAP Code, Digital Markets Act, UK GDPR) when you select UK as the audience country. The same template, with minor adjustments, is enforceable in Ireland (under EU consumer law), Australia (ACMA + ACCC), and New Zealand (Advertising Standards Authority). For non-UK English-speaking markets, have a local lawyer adapt the consumer-protection clauses before signing.
Can I use this template for a brand-ambassador agreement?
Yes. Select "Long-term ambassador" as the partnership type — the generator adds the clauses specific to a brand-ambassador agreement: minimum 6-12 month duration, category exclusivity, recurring deliverables, renewal conditions, and broader image-rights clauses. The resulting brand ambassador contract PDF remains EU-compliant and includes the mandatory terms of Article 8 of Loi 2023-451. For a deeper guide on structuring an ambassador program end-to-end, see our brand ambassador programs hub.
How is in-kind compensation (gifting) handled in the contract?
In-kind compensation (products, trips, events) is treated as taxable compensation at fair-market value, exactly like cash. The generator inserts an explicit valuation clause, requires the brand to provide a purchase invoice as proof of value, and counts in-kind toward the €1,000 written-contract threshold under Loi 2023-451. For gifting-only deals (no cash), the contract is still mandatory if the in-kind value exceeds €1,000/year — most brands miss this.
Which countries include the mandatory Loi Influenceurs clauses?
When you select France as the audience country, the generator adds the Loi 2023-451 mandatory clauses: identity of parties (with fiscal residence), euro-denominated remuneration, in-kind benefits valuation, IP rights detail, French-law applicability, banned-category warranty, and image-manipulation labelling. For other audience countries (DE, ES, IT, NL, BE, PT, AT, IE, PL, SE, FI, DK), the generator inserts the equivalent national-law clauses (UWG, RD 444/2024, AGCOM TUSMA, etc.).
Is the generated contract ready to sign?
No — it is a starting draft built from the country-specific legal requirements. Have a qualified local lawyer review and adapt it before signing. The disclaimer in the contract is explicit on this. The generator gets you 90% of the way there for free; the last 10% (local-law nuance, specific deliverables, edge cases) is what a lawyer is for.
What if my brand is in the US and the creator is in Italy?
Select Italy as the audience country if your campaign targets Italian consumers, or US-equivalent if you target US consumers. The "audience country" choice drives the governing-law clause and the country-specific disclosure clause — it does not depend on where the brand or creator is established. For a US brand targeting Italy, the contract is Italian law and includes AGCOM Codice di Condotta obligations.
Πρωτογενείς πηγές
Κάθε ισχυρισμός σε αυτό το εργαλείο βασίζεται στην υποκείμενη νομοθεσία ή πηγή του κλάδου. Άνοιξε οποιονδήποτε σύνδεσμο για να διαβάσεις το πρωτότυπο.
- → Loi n° 2023-451 du 9 juin 2023 (France — Légifrance)
- → Ordonnance n° 2024-978 du 6 novembre 2024 (France — Légifrance)
- → Décret n° 2025-1137 — contract threshold (France — Légifrance)
- → UWG §5a — Germany (gesetze-im-internet.de)
- → Real Decreto 444/2024 — Spain (BOE)
- → AGCOM — Italy (regulatory authority for communications)
Σχετικά εργαλεία
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