Influencer Rate Calculator + Rate Card Builder
Influencer rate calculator and rate card builder: enter platform, followers, content type and niche for a fair price per post. Creators use it to set an influencer rate card and see how much influencers charge per post; brands use it as an Instagram influencer pricing calculator to budget a campaign.
Platform
Follower count
Content type
€375
per deliverable
Asking-rate range: €263 – €563
Typical paid in EU (after negotiation): €225 – €319
Creators σε αυτή την τιμή.
Δες creatorsMore options (niche, paid ads)
Niche
The brand also runs paid ads from the creator's account for 60 days.
Ευρωπαίοι creators: προφίλ και τιμές
Δες πώς είναι οι creators σε αυτή την τιμή.
0–1kLola poloseckiCréateurs de contenue UGCΑπό €85Aubenas, France
10k–50kBetty RollandCréatrice de contenu lifestyle & beauté ✨ Tests produits, cosmétiques, bien-être & quotidien d’une femme 40+ | Authenticité, humour & conseils 💄🖤Από €50Fouesnant, France
0–1kOrnelle lachouettecreatricedigitaleCréatrice de contenu lifestyleΑπό €200Montluçon, France
10k–50kALVAREZCréatrice de contenu fitness/lifestyle/food/mode/santé/lecture & beauté - Diététicienne, solaire☀️ et performante ✨Από €150Rousson, France
- Δημόσιες τιμές ανά υπηρεσία
- Η πληρωμή παραμένει δεσμευμένη μέχρι την έγκρισή σου
- Χωρίς υποχρεωτική συνδρομή
Ψάξε
Φιλτράρισε ανά κατηγορία, πλατφόρμα και τοποθεσία.
Κλείσε και πλήρωσε
Οι creators ορίζουν δημόσιες τιμές. Η πληρωμή σου παραμένει δεσμευμένη μέχρι να εγκρίνεις την παράδοση.
Παρέλαβε το περιεχόμενο
Το περιεχόμενο φτάνει μέσα στην πλατφόρμα και το βλέπεις πριν αποδεσμευτεί η πληρωμή.
How the influencer pricing calculator works
Each estimate is built from a base rate (€ per 1,000 followers, the standard CPM-style anchor) multiplied by a platform coefficient, a content-type coefficient, and an optional niche premium. Base rates draw on publicly-disclosed creator rate cards and industry pricing reports covering the European market — they are benchmarks, not quotes from any one creator.
The estimate is an opening anchor — actual negotiations vary by creator authority, audience quality (engagement rate × audience-country match × brand-safety profile), exclusivity windows, usage rights, and deliverable bundles. For premium niches (finance, luxury, B2B SaaS, healthcare), expect 50-100% above the base estimate. For volume bundles (10+ deliverables), expect a 10-25% discount off the per-unit rate.
Παράδειγμα σεναρίου: Setting a €4,500 budget for a 3-Reel beauty micro-campaign
A DTC skincare brand based in Paris is planning a launch boost on Instagram Reels. The brand wants three Reels from beauty micro-influencers (30K-80K followers), each with French audience above 70%.
Plugging the parameters into the calculator: platform = Instagram Reel, follower count = 50K average, niche = beauty (premium tier), one organic post each. The estimate returns roughly €1,200-€1,500 per Reel — €3,600-€4,500 total. Whitelisting for 30 days would push each Reel to roughly €1,800-€2,250.
In actual negotiation, the brand would land within or slightly under that range with two of the three creators and slightly above with the highest-engagement creator. The calculator gives a defensible opening anchor instead of a "what would you charge?" cold open, which historically pushes quotes 20-40% higher.
Σύγκριση με άλλα εργαλεία
Υπάρχουν και άλλα δωρεάν εργαλεία για μέρη αυτής της ροής. Δείτε πώς τα πάει το Collabios στα κριτήρια που μετρούν περισσότερο για τις ευρωπαϊκές καμπάνιες.
| Collabios | Heepsy | Aspire | Upfluence | |
|---|---|---|---|---|
| Free without signup | ✓ Ναι | × Όχι | × Όχι | × Όχι |
| EU-market-anchored benchmarks | ✓ Ναι | Global | Global | Global |
| EUR native (not USD-translated) | ✓ Ναι | × Όχι | × Όχι | |
| Per-niche premium adjustment built-in | ✓ Ναι | |||
| Open methodology + cited sources | ✓ Ναι | × Όχι | × Όχι | × Όχι |
| Localized in 9 languages | ✓ Ναι | EN only | EN only | EN/FR |
Verified May 2026 by visiting each provider's public marketing site. Where the competitor's offering is unclear, the cell is left blank. Update locally before citing in negotiations.
Frequently Asked Questions
How much should I pay an Instagram influencer?
Instagram influencer pricing runs by tier: a nano-influencer (under 10K followers) typically charges €30-€150 per Instagram post. A micro-influencer (10K-100K) charges €100-€1,500. A macro-influencer (100K-1M) charges €1,500-€10,000. Above 1M followers, rates start at €10,000 and scale steeply.
How much do influencers make per post?
On Instagram, nano creators (1K-10K followers) make about €30-€150 per post, micro creators (10K-100K) €100-€1,500, macro creators (100K-1M) €1,500-€10,000, and accounts above 1M from €10,000. TikTok, YouTube and UGC bands differ, so the rate card table above lists each platform.
How much do influencers charge per post, and how much does an influencer cost a brand?
The fee depends on platform, tier and content type, and the headline fee is only the first layer. A brand also pays for usage rights, exclusivity and whitelisting when they apply, which add 20-100% on top of the content fee. Use the calculator for the base fee, then price each extra layer separately.
How much does an influencer make in a month?
Monthly income depends on how many paid collaborations a creator closes, not on one post fee. A micro creator who books two Instagram posts a month inside the €100-€1,500 band earns between €200 and €3,000 before tax and costs. Instagram influencer rates follow the tier bands in the table above.
What is an influencer rate card and what should it include?
An influencer rate card is the creator-side document that prices every deliverable a brand might book. A complete rate card lists per-post fees by content type (in-feed Instagram post, Story, Reel, TikTok video, YouTube integration, UGC delivery), a bundle discount schedule for volume bookings, granular usage rights (organic only / paid amplification / whitelisting) priced separately by channel and duration, exclusivity terms (window length + named competitor categories), and a kill fee schedule. Brand teams receiving a rate card that omits the usage-rights / exclusivity / bundle layers should flag it as incomplete and request a re-quote — those are the layers where scope creep eats budget mid-campaign.
How do you negotiate higher influencer rates with a brand?
Four-move framework for creators negotiating from a rate card: (1) separate the deliverable fee from the usage-rights fee from the exclusivity fee in the proposal — brands almost always think the headline number includes everything; spelling out the three layers makes the negotiation about scope, not price; (2) offer a volume-tier discount (10% at 5 deliverables, 20% at 10, 25% at 20) instead of cutting the per-unit rate; (3) never drop more than 15% off the calculator output without a corresponding scope cut (remove a deliverable, shorten the usage window, or strip a usage right); (4) when a brand pushes for a rate well below your tier-floor, walk — they're testing whether you accept a bad deal, not budget-constrained.
What are TikTok influencer rates, and how much do TikTok creators charge?
TikTok rates run slightly higher than Instagram at the same follower count because TikTok's algorithm pushes content to non-followers. Nano TikTok creators charge €50-€200 per video, micro €200-€2,000, macro €2,000-€15,000.
What does UGC content cost?
UGC content (delivered to the brand, not posted on the creator's feed) is priced per deliverable and is dramatically cheaper than influencer posts. A standard 15-30 second UGC video costs €50-€500 depending on production quality, revision count, and usage rights.
Why is whitelisting a separate fee?
Whitelisting means the brand runs paid ads from the creator's own handle. It typically adds 20-100% to the base content fee depending on the exclusivity window. Without whitelisting fees the content fee covers only organic posting on the creator's own feed.
Does niche affect the rate?
Yes — premium niches (finance, luxury, B2B SaaS, healthcare) typically command 50-100% above standard lifestyle rates. Conversely, very saturated niches (general lifestyle, fashion at micro tier) often come in below the median.
Related reading
Πρωτογενείς πηγές
Κάθε ισχυρισμός σε αυτό το εργαλείο βασίζεται στην υποκείμενη νομοθεσία ή πηγή του κλάδου. Άνοιξε οποιονδήποτε σύνδεσμο για να διαβάσεις το πρωτότυπο.
Σχετικά εργαλεία
Φτιάχτηκε από την Collabios · Το ευρωπαϊκό influencer marketplace
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