Paid Partnership
Instagram’s and Meta’s native disclosure label for sponsored creator content — both the regulatory disclosure and the platform feature.
In short
Paid Partnership is the label Instagram and Facebook provide to disclose sponsored creator content: the creator tags the brand as a business partner and the post is flagged as a paid partnership. It also gives the brand access to analytics in Meta Business Suite and is needed before the brand can run the post as a whitelisted ad.
On Instagram and Facebook, "Paid Partnership with [Brand]" is the platform-built disclosure label that appears above a creator’s sponsored post. The creator tags the brand as a business partner, the post is automatically flagged, and the brand gets access to analytics in Meta Business Suite. This is the recommended way to disclose paid content on Meta platforms because it meets FTC, ASA, and most EU national disclosure requirements simultaneously.
Beyond the regulatory function, the Paid Partnership tag is required for the brand to run the creator’s post as a whitelisted ad later. Without it, ad-amplification options are limited.
Frequently asked questions
How does a creator add the Paid Partnership label?
Turn on the paid partnership label in the post settings in the Instagram app and add the brand’s account before publishing, which flags the post automatically. Use the equivalent branded-content label on TikTok.
European creators: profiles and prices
1k–10kSUSHMITA GIRI GIRIFrom €50Madrid, Spain
0–1kKirill StrelnikovFrom €100Barcelona, Spain
1k–10kCristina MarcuFrom €50Brasov, Romania
50k–100kZeus RiccelliFrom €1000Vlijmen, Netherlands
- Public prices per service
- Payment held until approval
- No subscription required
Search
Filter creators by niche, platform and location.
Book and pay
Creators set public prices. Your payment is held until you approve the delivery.
Receive the content
The content is delivered inside the platform and you review it before payment is released.
To word the disclosure for a specific country, use the EU disclosure generator.
Brands and creators using Collabios should follow each platform’s native disclosure rules when publishing deliverables — Paid Partnership on Instagram/Facebook, branded-content label on TikTok, and the equivalent labels elsewhere.
What this means for your brand
For a brand, this term comes down to one booking decision. The table shows what you pick on Collabios for each need.
| If you need | You book on Collabios |
|---|---|
| A look at the creator’s profile | The profile lists platform, niche, location and the price of each service. |
| Clear terms for the job | The package details sit in the order, and you chat with the creator there once you have booked. |
| Disclosure and contract basics | Free disclosure and contract generators are available on Collabios. |
| Approval of the result | From the order you approve the delivery, ask for a revision or open a dispute. |
Creators on Collabios are based across Europe, and the search covers all of them: filter by country, platform and niche to see who fits.
Ready to look at real profiles? Browse European creators on Collabios and compare their public prices.
How to book a creator on Collabios
| Step | What you do |
|---|---|
| Search | Filter creators by country, platform and niche, and compare their public prices. |
| Choose a package | Pick the service you need; package prices start at €50. You pay the creator’s price plus a 10% service fee at checkout, with no subscription. |
| The creator accepts | The creator has 72 hours to accept. If they decline or do not accept, you get a full refund, service fee included. |
| Review and approve | The content arrives in the order. Your payment stays held until you approve the delivery. |
Agency, freelancer or marketplace?
| Agency | Freelancer | Collabios (marketplace) | |
|---|---|---|---|
| Who runs the work | The agency plans and manages it for you. | You brief and manage one person directly. | You do: you choose the creators and the packages. |
| How you pay | Usually fees or a margin on top of the creator costs. | The freelancer’s quote, agreed case by case. | The creator’s public price plus a service fee; payment held until you approve. |
| Commitment | Often a retainer or a project contract. | Usually per project. | No subscription; you pay per booking. |
| Best when | You want someone to run a full campaign. | You have a recurring need and one person you trust. | You want to compare creators and book them yourself. |
Booking creators: questions from brands
Where can I book creators for this?
On Collabios you can browse European creators by country, platform and niche, compare their public prices and book a package directly. An agency or a freelancer is the alternative if you want someone to run the whole campaign for you.
How does payment work when I book a creator?
You pay at checkout and the payment is held until you approve the delivery. If the creator declines or does not accept in time, you are refunded in full, service fee included.
Do I need a subscription to book creators?
No. There is no subscription today: you pay per booking, and nothing if you do not book.
For creators: get booked on Collabios
Brands book creators like you at the prices you set. Joining is free for creators based in Europe.
- You set your own public price for each service you offer.
- The brand’s payment is held until it approves your delivery, then paid out to you through Stripe.
- There is no subscription: Collabios charges a flat 15% commission on a completed order.
Three steps to start
- Create your free profile with your platforms and niche.
- Set a price for each service you want to sell.
- Accept bookings within 72 hours, deliver in the order and get paid once the brand approves.
Questions from creators
How do I get paid as a creator on Collabios?
The brand pays when it books, and Collabios holds the payment until the brand approves your delivery. After approval the money is paid out to you through Stripe.
Your next step
Brands can browse European creators by country, platform and niche and compare public prices; for the full process, read the guide to hiring influencers.
Booking and payment questions
Should I ask for the Paid Partnership tag when booking a creator?
Yes, ask for it in the brief: it is the platform’s own disclosure mechanism and it is needed if you later want to run the post as a whitelisted ad. Collabios does not apply labels automatically, so brand and creator set the disclosure wording in the order brief.
Related Terms
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