Running paid social ads using a creator’s content as the ad creative — usually under the brand’s ad account.
Brands amplify creator content because it consistently outperforms studio-produced ad creative on platforms like TikTok and Reels. The native feel keeps viewers from scrolling past. Amplification rights are typically priced as an add-on per creator booking — 20-100% of the base content fee depending on duration and exclusivity.
On Collabios, brands wanting to amplify a creator’s content as paid social can request the relevant usage rights up-front in the booking brief — establishing the fee and exclusivity window before delivery rather than negotiating after the post performs.
