Usage Rights

The legal terms governing how, where, and for how long a brand may use content produced by a creator.

A typical UGC delivery includes 12-month organic + paid usage rights on the brand’s social channels, with whitelisting (running ads on the creator’s handle) sold separately. Perpetual rights and OOH usage are premium add-ons. The default on most marketplaces if not specified is narrow — usually "organic only on commissioning brand’s feed, 90 days" — so brands should always read the booking terms carefully.

Brands and creators should explicitly agree on usage rights at booking time — Collabios encourages spelling these out in the brief alongside the deliverable count and revisions, so neither side discovers a mismatch after delivery.