Spain Influencer Disclosure Rules 2026

Influencer disclosure rules in Spain: the wording the local regulator prefers, where to place it and which variants it rejects. Pick a platform and collaboration type below, then copy the line for your caption.

Platform

Type of collaboration

This country's regulator explicitly rejects English-only hashtags like #ad or #sponsored. The disclosure must be in the local language.

Required disclosure

Also acceptable

Colaboración pagada

Contenido patrocinado

Promoción pagada

#publicidad

#publi

✗ NOT acceptable

#ad

#sponsored

#gifted

#colab

#colaboracion en inglés

Where to place it

Visible desde el inicio del contenido — no después de "Ver más"
En el mismo idioma que el público objetivo (español)
En vídeos: superpuesta en pantalla durante la parte promocional
No camuflada entre otros hashtags al final

Penalties and official sources

⚠ Penalties for non-compliance

Las sanciones bajo la LGCA pueden alcanzar varios cientos de miles de euros para los usuarios de especial relevancia. La CNMC ha sancionado tanto a influencers como a marcas que no garantizan el cumplimiento contractual.

Source

→ DLA Piper — New Spanish Royal Decree regulating influencers → Geotelecom — New regulation of the influencers law

ⓘ This is general guidance based on publicly available regulatory sources, not legal advice. Every campaign should be reviewed by qualified counsel in the target jurisdiction before launch.

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Real Decreto 444/2024 (LGCA — Ley General de la Comunicación Audiovisual)

CNMC · 2024

Spain's Royal Decree 444/2024 (effective 2 May 2024) requires Spanish-language disclosure of every commercial collaboration. The regulator (CNMC) has explicitly stated that English hashtags like #ad or #sponsored are not sufficient. "Usuarios de especial relevancia" are treated as regulated audiovisual service providers when they cumulatively meet: (1) ≥€300,000 gross annual revenue from audiovisual activity, (2) ≥1,000,000 followers on a single video-sharing platform OR ≥2,000,000 followers across all platforms combined, and (3) ≥24 videos published in the previous year.

FAQ

Is #ad enough in Spain?

Not on its own. The rules overseen by CNMC expect a clear label the local audience understands, so use the local-language wording from the generator above rather than an English-only hashtag.

What law governs influencer disclosure in Spain?

Real Decreto 444/2024 (LGCA — Ley General de la Comunicación Audiovisual) (2024), enforced by CNMC. Las sanciones bajo la LGCA pueden alcanzar varios cientos de miles de euros para los usuarios de especial relevancia. La CNMC ha sancionado tanto a influencers como a marcas que no garantizan el cumplimiento contractual.

Does gifted content require disclosure in Spain?

Yes. Producto regalado por [marca] is the regulator-preferred wording. See the generator above for accepted alternatives.

Other EU countries

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