Harju maakond, Kuusalu vald, Pudisoo küla, Männimäe/1, 74626, Estonia
contact@collabios.com
© 2026 Collabios - Cel mai simplu mod prin care brandurile angajează influenceri verificați.
Harju maakond, Kuusalu vald, Pudisoo küla, Männimäe/1, 74626, Estonia
contact@collabios.com
© 2026 Collabios - Cel mai simplu mod prin care brandurile angajează influenceri verificați.
Running an influencer campaign with Germany-based audience? This page surfaces the exact disclosure rules enforced by the local regulator — the regulator-preferred wording, where to place it, the alternative forms that are accepted, and the variants that are explicitly rejected.
Use the generator below to pick the platform and the type of collaboration (paid post, gifted, affiliate, whitelisted). The output is what to put at the start of the caption, verbatim. Click any chip to copy it.
Platform
Type of collaboration
Required disclosure
Werbung
Also acceptable
✗ NOT acceptable
Where to place it
⚠ Penalties for non-compliance
Verstöße gegen § 5a UWG werden von Wettbewerbsverbänden zivilrechtlich durchgesetzt. Abmahnungen, Unterlassungsklagen und Vertragsstrafen sind die typischen Folgen. Die Wettbewerbszentrale betreibt aktiv Verfahren gegen nicht-konforme Influencer und Marken; Streitwerte regelmäßig im fünfstelligen Bereich.
OLG / Wettbewerbszentrale / Landesmedienanstalten · 2024
Germany requires explicit German-language disclosure of any paid promotional content under §5a Abs. 4 + §5a Abs. 6 UWG (2022 amendment) and §22(1) Medienstaatsvertrag (MStV). The 5th MStV amendment effective 1 October 2024 aligns the framework with the EU Digital Services Act. The Wettbewerbszentrale (Centre Against Unfair Competition) and the Landesmedienanstalten actively monitor and pursue non-compliant influencers. Generic English hashtags (#ad, #sponsored) are not recognised as sufficient by German courts.
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Explorează creatori europeni verificați →No — the local regulator (OLG / Wettbewerbszentrale / Landesmedienanstalten) explicitly rejects English-only hashtags. The disclosure must be in the local language. Use the generator above for the exact wording.
UWG §5a (2022 amendment) + Medienstaatsvertrag §22 (5th amendment effective 1 October 2024) (2024), enforced by OLG / Wettbewerbszentrale / Landesmedienanstalten. Verstöße gegen § 5a UWG werden von Wettbewerbsverbänden zivilrechtlich durchgesetzt. Abmahnungen, Unterlassungsklagen und Vertragsstrafen sind die typischen Folgen. Die Wettbewerbszentrale betreibt aktiv Verfahren gegen nicht-konforme Influencer und Marken; Streitwerte regelmäßig im fünfstelligen Bereich.
Yes. Werbung is the regulator-preferred wording. See the generator above for accepted alternatives.