Micro-Influencer

A creator with roughly 10,000 to 100,000 followers — small enough to maintain high engagement, large enough to drive measurable campaign results.

Pricing for micro-influencers in 2026 ranges from €100-€1,500 per post depending on platform, niche, and follower count. UGC-only deliverables (no posting on the creator’s feed) typically sit at the lower end. Many of the highest-performing brand campaigns work with 10-20 micro-influencers simultaneously rather than one macro creator with the same combined reach.

Filter for micro-influencers on Collabios by follower count (10K-100K) across Instagram, TikTok, YouTube, and UGC.