CPM (Cost per Mille)
The cost per 1,000 impressions — the standard reach pricing metric in influencer marketing and paid media.
CPM varies widely by platform, niche, and audience country, and no single published average is reliable. Premium niches such as luxury, finance and B2B software tend to cost more per thousand. The useful benchmark is the brand’s own paid CPM on the same platform, which the creator’s effective CPM can be compared against.
In practice, brands use CPM in two moments. Before booking, it converts a creator’s fee and typical impressions into a comparable price, so a €500 nano booking and a €5,000 macro booking can be judged on the same axis. After the campaign, effective CPM against actual impressions shows which creators delivered distribution and which coasted on follower count. Creator-side, knowing your own effective CPM is a negotiation floor: a creator whose content reliably runs below the platform’s paid-ads CPM is cheaper reach than the ad auction, and can price accordingly.
European creators: profiles and prices
1k–10kBeatriseFrom €50Ķekava, Latvia
1k–10kSUSHMITA GIRI GIRIFrom €50Madrid, Spain
10k–50kWidad el harrakFrom €50Madrid, Spain
10k–50kClaudia GuerraFrom €50Gandia, Spain
- Public prices per service
- Payment held until approval
- No subscription required
Search
Filter creators by niche, platform and location.
Book and pay
Creators set public prices. Your payment is held until you approve the delivery.
Receive the content
The content is delivered inside the platform and you review it before payment is released.
Two illustrative calculations: a €1,500 booking that earns 200,000 impressions runs €7.50 CPM. The identical fee reaching 50,000 impressions runs €30 CPM, four times higher, which is defensible only if the audience is unusually precise.
Frequently asked questions
What is a good CPM for influencer marketing?
There is no universal benchmark: CPM varies by platform, niche and audience country. Compare a creator’s effective CPM with the brand’s own paid CPM on the same platform. A creator whose effective CPM lands below it is delivering distribution cheaper than the paid-ads auction.
How do you calculate CPM on a creator post?
Divide the total fee by the impressions, then multiply by 1,000. A €1,500 post with 200,000 impressions is (1,500 ÷ 200,000) × 1,000 = €7.50 CPM. Use actual impressions from the creator’s post insights, not follower count — the two can differ widely.
Should brands book creators on CPM alone?
No. CPM prices distribution, not persuasion: a low-CPM post to the wrong audience is cheap noise. Pair CPM with engagement rate at vetting time and with CPC or cost per acquisition after the campaign, so the cheap reach is also reach that acts.
Collabios doesn’t set CPMs: creators publish their fees, and brands compute CPM from the impression figures the creator shares. Because prices are public, the fee side of every CPM calculation is known at search time.
What this means for your brand
For a brand, this term comes down to one booking decision. The table shows what you pick on Collabios for each need.
| If you need | You book on Collabios |
|---|---|
| A fixed price per deliverable | Each creator lists public prices per service, and you compare them before you book. |
| Paying only when you book | No subscription: you pay the creator’s price plus a service fee on each booking. |
| Control over payment | Your payment is held until you approve the delivery. |
| A creator who does not accept | If the creator declines or does not accept, you are refunded in full, service fee included. |
Creators on Collabios are based across Europe, and the search covers all of them: filter by country, platform and niche to see who fits.
Ready to look at real profiles? Browse European creators on Collabios and compare their public prices.
How to book a creator on Collabios
| Step | What you do |
|---|---|
| Search | Filter creators by country, platform and niche, and compare their public prices. |
| Choose a package | Pick the service you need; package prices start at €50. You pay the creator’s price plus a 10% service fee at checkout, with no subscription. |
| The creator accepts | The creator has 72 hours to accept. If they decline or do not accept, you get a full refund, service fee included. |
| Review and approve | The content arrives in the order. Your payment stays held until you approve the delivery. |
Agency, freelancer or marketplace?
| Agency | Freelancer | Collabios (marketplace) | |
|---|---|---|---|
| Who runs the work | The agency plans and manages it for you. | You brief and manage one person directly. | You do: you choose the creators and the packages. |
| How you pay | Usually fees or a margin on top of the creator costs. | The freelancer’s quote, agreed case by case. | The creator’s public price plus a service fee; payment held until you approve. |
| Commitment | Often a retainer or a project contract. | Usually per project. | No subscription; you pay per booking. |
| Best when | You want someone to run a full campaign. | You have a recurring need and one person you trust. | You want to compare creators and book them yourself. |
Booking creators: questions from brands
Where can I book creators for this?
On Collabios you can browse European creators by country, platform and niche, compare their public prices and book a package directly. An agency or a freelancer is the alternative if you want someone to run the whole campaign for you.
How does payment work when I book a creator?
You pay at checkout and the payment is held until you approve the delivery. If the creator declines or does not accept in time, you are refunded in full, service fee included.
Do I need a subscription to book creators?
No. There is no subscription today: you pay per booking, and nothing if you do not book.
For creators: get booked on Collabios
Brands book creators like you at the prices you set. Joining is free for creators based in Europe.
- You set your own public price for each service you offer.
- The brand’s payment is held until it approves your delivery, then paid out to you through Stripe.
- There is no subscription: Collabios charges a flat 15% commission on a completed order.
Three steps to start
- Create your free profile with your platforms and niche.
- Set a price for each service you want to sell.
- Accept bookings within 72 hours, deliver in the order and get paid once the brand approves.
Questions from creators
How do I get paid as a creator on Collabios?
The brand pays when it books, and Collabios holds the payment until the brand approves your delivery. After approval the money is paid out to you through Stripe.
Your next step
Brands can browse European creators by country, platform and niche and compare public prices; for the full process, read the guide to hiring influencers.
Related Terms
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